Forrester eCommerce

APRIL 20, 2022

What Kind of B2B Marketing Sandwich Will You Make? When analyzing a survey question from Forrester’s 2022 Global Marketing Survey (during lunch), it became apparent that high growth (>20% increase in annual revenue) companies and […].

B2B 358

B2B Marketing Definition Customer 358

Forrester eCommerce

OCTOBER 28, 2021

An array of forces has expanded the remit of B2B marketing organizations. Anticipating these five trends can help marketing leaders and teams meet the moment.

B2B 369

B2B Marketing Customer 369

Forrester eCommerce

JUNE 8, 2022

Les révélations de la Marketing Survey de Forrester pour l’année 2022 donnent de nouvelles clés aux responsables marketing B2B afin de renforcer leur stratégie.

B2B 195

B2B Marketing 195

Forrester eCommerce

DECEMBER 28, 2021

So what’s top of mind for B2B sales teams? Talking with sellers is like measuring weather patterns; you find out quickly which way the wind is blowing. And the topics Forrester clients ask about often reveal emerging trends. I created a list of the top five topics revenue leaders asked me about in my first […].

B2B 370

B2B Channel Technology Operations 370

Forrester eCommerce

OCTOBER 8, 2021

Explorez quelques tendances clés du marketing B2B qui définiront les priorités des CMO en 2022, et comment agir pour stimuler la croissance des revenus.

B2B 195

B2B Marketing 195

Forrester eCommerce

OCTOBER 6, 2021

Though the forecast for 2022 remains unsettled, B2B marketing leaders can take decisive steps to set themselves and their teams up for success.

B2B 341

B2B Marketing Customer 341

Forrester eCommerce

OCTOBER 1, 2021

Existing customers account for more than three-quarters of annual revenue for B2B organizations, Forrester data shows. Find insights to deepen and build on customer relationships in our Customer Engagement Planning Assumptions report for 2022.

Customer 369

Customer B2B Marketing 369

Forrester eCommerce

JANUARY 20, 2022

What's the best way to spend your paid media advertising budget in 2022? Forrester Principal Analyst John Arnold shares the 10 best ideas.

B2B 351

B2B Marketing 351

Forrester eCommerce

NOVEMBER 7, 2023

When economic conditions shifted in 2022 and layoffs hit tech and other sectors in a dominolike fashion, we saw some employers pivot to attitudes that reflected the sentiment, “You’re lucky to be working here.” The “great resignation” of 2021 saw many companies step up their employer branding to retain coveted employees and woo talent.

B2B 377

B2B Fashion Other Marketing 377

Forrester eCommerce

AUGUST 7, 2022

Learn more at B2B Summit APAC. With the difference between demand and ABM narrowing significantly, and with the need to connect more buyers across more accounts through multiple touchpoints, merging once-siloed approaches seems the logical next step.

B2B 195

B2B Customer Marketing 195

Forrester eCommerce

JULY 21, 2022

B2B organisations face a range of macroeconomic uncertainties as they head into the second half of 2022 that pose risk to growth and profitability objectives. Forrester’s B2B Summit […].

B2B 195

B2B Technology Operations 195

Forrester eCommerce

AUGUST 15, 2023

2022 saw a precipitous increase in event costs, with the average cost per attendee around 25% higher compared to 2019. At […]

Events 368

Events B2B Marketing 368

Forrester eCommerce

OCTOBER 8, 2021

Though the forecast for 2022 remains unsettled, B2B marketing leaders can take decisive steps to set themselves and their teams up for success.

B2B 195

B2B Marketing Customer 195

Forrester eCommerce

NOVEMBER 19, 2021

It’s nearly the end of the year, so it’s the perfect time to reflect on your accomplishments while planning ahead. Now is also a good time to review the content you published during 2021 and ask some key questions about it. Does your content include data and tech expertise that buyers want? Was it created […].

B2B 370

B2B Customer 370

Forrester eCommerce

OCTOBER 26, 2021

Forrester predicts more change in 2022 across CX, EX, technology, and marketing. Get a sneak peek at five of Forrester's 2022 predictions, and then download our guide to help inform your 2022 strategy.

Download 370

Download Technology Information Marketing 370

Forrester eCommerce

OCTOBER 6, 2021

B2B sales leaders need to move away from conventional, comfortable approaches and embrace the realities of today's digital-first buying climate. Learn what the shift requires.

B2B 369

B2B Customer 369

Forrester eCommerce

JUNE 23, 2022

Over the past decade these solutions have evolved and empowered B2B revenue teams to: Optimize sales processes Break down organizational silos Shorten time-to-competency Measure the impact of enablement programs These technologies […].

Technology 369

Technology B2B Customer 369

Forrester eCommerce

APRIL 11, 2022

Forrester’s Customer Experience Index (CX Index™) captures data about customers’ perceptions of the quality of their experiences for more than 500 consumer brands. We use statistical algorithms (e.g., smart, unbiased math) to interpret how those perceptions of customer experience drive loyalty.

B2B 195

B2B Customer Experience Consumer Customer 195

Digital Doughnut

JULY 6, 2022

In B2B marketing, customers are worth their weight in gold. Of course, the situation varies from industry to industry, but one thing remains common. And here, it’s about the limited number of customers. Thus, contact with each of them is as valuable as the gold mentioned above.

B2B 110

B2B Marketing Customer 110

Forrester eCommerce

JUNE 2, 2022

On February 28, 2022, BP withdrew from a $25 billion investment in the Russian oil company Rosneft. This decision was an abrupt U-turn from a mere two weeks earlier, when the CEO of BP, Bernard Looney, confidently stated that the company would “continue the business of business” in the country, even as Russian troops massed […].

B2B 369

B2B Customer Experience Marketing Customer 369

Forrester eCommerce

SEPTEMBER 30, 2021

As the B2B buying process becomes more complex, sales operations teams face escalating demands. Learn about the trends that will shape sales operations leaders' priorities in the year ahead.

Operations 367

Operations B2B Technology 367

Digital Doughnut

MARCH 10, 2022

The past couple of years have been catastrophic for B2B marketers, especially due to the unprecedented conditions that erupted during the pandemonium. With many of us having navigated an unnatural horror pandemic over the past year, you’d have to be really thick-skinned not to feel excited.

B2B 121

B2B Marketing Customer Experience eCommerce 121

Forrester eCommerce

SEPTEMBER 30, 2021

Where should you focus your efforts in 2022 to deliver the best possible customer experience and better organizational performance? Start with these five areas.

Operations 370

Operations Marketing Customer Experience Customer 370

Forrester eCommerce

JANUARY 16, 2023

So 2022 is officially done and dusted, for better or worse. But before getting too far into 2023, let’s take a moment to look back at what we achieved over the previous year. More specifically, I wanted to share some thoughts from our research associate Aidan Riga, since he did such an outstanding job supporting […].

Customer Experience 195

Customer Experience B2B Management Customer 195

Retail TouchPoints

NOVEMBER 13, 2023

The sub-brand is in 1,000 Walmart stores and, as a result, has doubled in growth from 2022 to 2023. While some B4B customers love using Brooklinen’s main line, we also launched a commercial line in 2022 for businesses to have an option more suited toward commercial washing levels and frequent use.

Omnichannel 278

Omnichannel B2B Channel Customer 278

Retail TouchPoints

MAY 6, 2021

The second, NewCo , will inherit Office Depot’s B2B solutions, including its Business Solutions Division contract business, Grand & Toy and the independent regional office supply distribution businesses. The first, ODP , will operate the 1,100 Office Depot and OfficeMax retail locations along with the retailer’s ecommerce business.

B2B 171

B2B Consumer Toys Supplies 171

Forrester eCommerce

OCTOBER 7, 2021

Content is the backbone of the buyer's journey and the customer experience. Keep it strong with these five best practices.

B2B 284

B2B Customer Experience Customer Operations 284

Digital Doughnut

APRIL 13, 2022

This article is written with an aim to guide everyone associated with the export business, about the current and future trends of the market and how Top B2B platforms could help them to make the most of their export business in 2022.

B2B 52

B2B Article Marketing Technology 52

Retail TouchPoints

JUNE 16, 2022

We expect to see that trend accelerate through 2022 and perhaps even pick up more speed in the latter half of 2023, in ways that give consumers and business users more options for connected experiences that continue to narrow the gap between the physical and digital worlds. Eventually, this will be the new norm.

Mobile 312

Mobile Vend Customer Experience Technology 312

GetElastic

AUGUST 18, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. Below are some of the major Market-Driven B2B eCommerce trends of 2021, as well as some key calls to action for B2Bs to optimize their eCommerce strategy.

B2B 145

B2B eCommerce Payment Services Marketing 145

Retail TouchPoints

FEBRUARY 1, 2022

2022 is shaping up to be a big opportunity for sellers as many are looking to diversify distribution away from Amazon, just as new marketplace opportunities are opening up. He has spent more than 25 years leading ecommerce technology efforts for major B2C and B2B brands. The Year of the Seller. Jim Stirewalt is the U.S.

Small Business Retail 292

Small Business Retail Supplies Retail B2C 292

Store Growers

DECEMBER 8, 2022

Last Updated on December 9, 2022. But in B2B ecommerce, there are also unique challenges that require a different approach. How Does Google Ads Work For B2B Ecommerce? In B2B marketing, Google Ads is unique because it covers the whole buying cycle. Interesting Campaign Types for B2B Ecommerce. 3rd party websites.

B2B 103

B2B eCommerce Merchant Services Payment Services 103

Forrester eCommerce

OCTOBER 13, 2021

Maxwell To avoid disappointment at the end of 2022, sales leaders must drive a new reality in their relationship with marketing. Leaders need to ensure that alignment and integration with marketing is front and center in their 2022 sales plan. “Disappointment is the gap that exists between expectation and reality.”

Marketing 195

Marketing B2B 195

ChannelAdvisor

APRIL 25, 2022

B2B buyers today believe that making purchases for work should be as easy as making purchases for themselves. To provide this more B2C-like experience, B2B organizations must ensure products on their sites are easy to find, the purchasing process is seamless, and delivery is fast, flexible and reliable. .

Multichannel 97

Multichannel B2C B2B eCommerce 97

Ecommerce Platforms

MAY 9, 2022

Recurly Pricing (May 2022): Everything You Need to Know. One of the leading subscription billing platforms in the digital market, Chargebee is extremely popular among B2B SaaS platforms. Chargebee Review and Pricing (May 2022) – Your Complete Guide. Braintree Payments Reviews (May 2022) – Everything You Need to Know.

Subscription 196

Subscription Payment Services Merchant Services Payments 196

ChannelAdvisor

APRIL 25, 2022

B2B buyers today believe that making purchases for work should be as easy as making purchases for themselves. To provide this more B2C-like experience, B2B organizations must ensure products on their sites are easy to find, the purchasing process is seamless, and delivery is fast, flexible and reliable. .

Multichannel 95

Multichannel B2C B2B eCommerce 95