[Video] Optimizing for Conversions to Create Lifetime Value, Part 3: Creating Your Conversion Optimization Strategy
ROI Revolution
JULY 1, 2021
Once you have all this data, the next step is to synthesize it down and determine how it will inform your conversion optimization strategy. By the end of 2022, programmatic ad spend will approach $100B. Test A is a one-column layout featuring large, eye-catching images.
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