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Retail Innovation Conference & Expo 2024: The Latest News on Sessions, Speakers & Experiences

Retail TouchPoints

Are you ready to explore the evolved customer journey? The Retail TouchPoints team is reporting on all the news breaking before, during and after the Retail Innovation Conference & Expo , taking place June 4-6, 2024, at McCormick Place in Chicago. Read the article.

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Rethinking Returns: Innovative Strategies for Retailers to Drive Growth in 2024

Retail TouchPoints

Embracing a New Kind of Returns Strategy For retailers, the way forward involves a dual approach: prioritizing customer needs while harnessing data to improve operational efficiency. At the heart of this strategy is the analysis of customer return patterns.

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Why Uncommon Corporate Partnerships are a Must in 2024 (and How to Make Them a Reality)

Retail TouchPoints

The trend of a cautious yet resilient consumer has continued into the early stages of 2024, with high-ticket luxury and department store industries underperforming sectors that sell necessities — online retail, discount/club, automotive and grocery. Where else are my customers shopping? How can I adjust my strategy to compete?

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eCommerce Marketing Leaders: The 20 Most Influential of 2024

Algopix

As we step into 2024, it’s time to shine a spotlight on the 20 most influential eCommerce marketing leaders who are shaping the industry’s future. The 20 Most Influential eCommerce Marketing Leaders of 2024 1. The post eCommerce Marketing Leaders: The 20 Most Influential of 2024 appeared first on | Algopix.

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11 Proven Hacks to Keep Your Customers Buying More

Kissmetrics

It costs 5X less to retain a customer than it does to acquire a new one. That’s why customer retention is crucial to growing your Ecommerce business. What is customer retention? Customer retention is the ability to encourage customers to keep coming back to make purchases.

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PepsiCo C-Suite Execs Reveal Strategies for Engaging Time-Starved Shoppers

Retail TouchPoints

The innate connections we have with food and beverage brands, especially those we have grown up with, create a built-in opportunity for companies like PepsiCo to drive customer retention and loyalty. RTP: What new brands and products are going to be driving your marketing priorities in 2024?

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Contentsquare CMO Reveals Why Brands’ Best Acquisition Strategy is a Retention Strategy

Retail TouchPoints

trillion in 2024 and continue to grow steadily through 2027, according to eMarketer research. Interview with Contentsquare CMO Jean-Christophe Pitié RTP: What was your one big callout from your 2024 Digital Experience Benchmark Report? Jean-Christophe Pitié: If brands want any chance at customer loyalty, they need to fix what’s broken.