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Advice on Top Digital Marketing Strategies for 2024

Digital Doughnut

In the fast-paced digital world, staying ahead with innovative marketing strategies is essential for success. This article unveils expert insights into the top digital marketing trends for 2024.

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SEO and Paid Search Predictions for 2024

Digital Doughnut

2023 was a big year in search marketing with the expansion of AI and multiple algorithm updates from Google. 2024 looks set to be even more eventful. Here are our predictions on what to expect from SEO and Paid Search in 2024

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13 Key Digital Marketing Channels for 2024

Digital Doughnut

Learn about the most effective digital marketing channels, ROI, current trends like Voice Search Optimisation, and future innovations. This article is ideal for businesses looking to optimise their digital marketing strategy. Find out how to allocate your budget for maximum returns and build credibility through e-word of mouth.

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The Future of Digital Marketing: Emerging Trends to Watch in 2024

Digital Doughnut

In the rapidly evolving realm of digital marketing, adaptability is not just an advantage—it's a necessity. As we stand on the precipice of a new era, the future of digital marketing unfolds before us, shaped by technological breakthroughs, changing consumer dynamics, and innovative strategies.

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Breaking News: Google Delays Third-Party Cookie Deprecation (Again) – This Time, to Late 2024

ROI Revolution

Third-party cookie deprecation is now slated for the second half of 2024. Google says they have consistently received feedback that developers and marketers need more time to test the cookie alternative before cookies are completely deprecated. By H2 2024, Google will completely cut off support for third-party cookies on Chrome.

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Infographic: YouTube Consumer Behaviors & Trends

ROI Revolution

Since that time, digital marketing has completely transformed – and so have users’ behavior on the platform. In this infographic, explore YouTube consumer trends and behaviors to understand just how the platform is being used so that you can leverage it strategically in your marketing. YouTube has been around since 2005.

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The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. In 2022, around $39 will be spent on search advertising per internet user.

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