Why Publishers Are Betting on Email to Drive Subscriptions
Liveintent
MARCH 26, 2020
As publishers grapple with the impact of COVID-19 and the decline of third party cookie, they are holding onto a precious life raft: the subscription model. The New York Times reached $709 million in digital revenue this year, thanks in large part to its subscriptions, and announced its goal to reach 10 million subscriptions by 2025.
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