How Rising AR Adoption is Driving Snap’s Commerce Strategy
Retail TouchPoints
SEPTEMBER 29, 2022
In the 11 years since, Snapchat has evolved to more closely resemble its social media counterparts (which in turn have adopted many Snapchat-style functionalities). Now, AR is playing a central role in the platform’s commerce ambitions at the same time that the tech is becoming more ubiquitous and useful. .
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