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How Businesses Can Use Emerging Technology To Extract Value From Social Media

lateshipment

While the COVID-19 pandemic did slow the economy down amidst a lot of problems, it also led to an e-commerce surge and accelerated digital transformation by 5 years. But if you’re wondering “ There are a lot of options like email and SMS marketing, why particularly focus on social media?”

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Social commerce to grow 3 times as fast as e-commerce, Accenture predicts

RetailDive

Driven by Gen Z and millennials, shopping on social media platforms is forecast to grow from $492 billion in 2021 to $1.2 trillion by 2025.

eCommerce 118
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Top Risks For Retail Businesses In 2021 (And in The Next Decade)

Retail TouchPoints

This has increased e-commerce’s share of global retail to 17% in 2020, up from 14% in 2019. With the adoption of e-commerce on the rise, brick and mortar retail businesses face increased risks of having to shut down. Indeed, Statista predicts ecommerce revenue to reach $563.4 million by 2025, up from $431.6

eCommerce 306
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May 2021 Social Media Water Cooler

ROI Revolution

The platform mentioned that Mexico has over 23 million active users each month, but will have its work cut out in solidifying its position in the digital space as Pinterest ranks seventh in overall social media use in Mexico. Twitter is rolling out another exciting social commerce tool with its “Super Follow” feature.

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New & Rising Social Media Platforms: TikTok, LinkedIn, Pinterest, Reddit, & More

ROI Revolution

Social media app usage has soared throughout the pandemic as consumers become more digital-centric. That means a slew of rising social media platforms like TikTok, LinkedIn, and more have been emerging and growing in previously unpredicted ways. TikTok is the top rising social media platform.

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April 2021 Social Media Water Cooler

ROI Revolution

Update: Impact on Digital Marketing & Ecommerce Brands (ROI Revolution). Ecommerce has surpassed levels not expected until 2025 due to the COVID-19 pandemic, expected to bring in over $843 billion in sales this year. YouTube Leading Social Media Growth. Apple iOS 14.5 Claim your copy! 81% of U.S.

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How to Translate Foot Traffic Into Digital Sales

Kissmetrics

As an entrepreneur, the move towards e-commerce and digital transformation shouldn’t pass you by. According to RetailNext , recent Black Friday figures were down 48 percent, and this is a trend that’s likely to continue as more consumers turn to e-commerce. Social media is a major contributor.

eCommerce 295