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Invest, Experiment, And Scale Back: Budget Priorities For CISOs In 2025

Forrester eCommerce

The majority of security technology decision-makers anticipate further budget increases in 2025. Learn three key areas for CISOs to focus on in the year ahead in this preview of our 2025 Budget Planning Guide for security leaders.

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Leverage Synergy To Stretch Your 2025 B2B Marketing Budget

Forrester eCommerce

Today, Forrester released our 2025 Budget Planning Guides. It’s always an exciting time when we gather survey data and insights from our client conversations to produce a set of collective recommendations that B2B marketing executives should consider for the year ahead.

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Predictions 2025: Security And Risk Pros Will Brace For Regulations And Resilience

Forrester eCommerce

With cybercrime expected to cost $12 trillion in 2025, regulators will take a more active role in protecting consumer data while organizations pivot to adopt more proactive security measures to limit material impacts. Find out more in our 2025 predictions for cybersecurity, risk, and privacy.

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Die Budgetplanungsphase 2025 steht an

Forrester eCommerce

Forresters Planning Guides werden Ihnen helfen, Ihre Budgetentscheidungen so zu treffen, dass Sie 2025 erfolgreich sein können. Erhalten Sie eine Vorschau darauf, was Sie erwartet, wenn die Leitfäden am 1. August erscheinen.

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. The future of retail is closer than you think - 2025 will be here before you know it. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends.

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European Leaders: Align Budget Planning To Accelerate Performance In 2025

Forrester eCommerce

Upbeat budget expectations for 2025 will serve European leaders well, but placing the right bets will be critical to securing a competitive edge. Read a few of our top recommendations.

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Dirigeants européens : Optimisez la planification budgétaire pour accélérer les performances en 2025

Forrester eCommerce

Découvrez comment nos guides de planification budgétaire 2025 peuvent aider les dirigeants à faire des choix stratégiques pour maximiser la croissance dans un environnement économique incertain.

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Loyalty 101: How To Turn Browsers Into Buyers For Lasting Engagement

Speaker: Shaunna Bruton, Danielle Wyllie, and Kailey Holmes

Say goodbye to one-size-fits-all retail, and say hello to experiences that keep your customers coming back for more! Customer loyalty isn’t just earned - it’s cultivated through meaningful engagement with the help of data.

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How To Craft Your Perfect Retail Tech Stack

Speaker: Jason Cottrell and Brian Walker

The era of all-in-one platforms is over. Now, retail success depends on integrating a blend of diverse technologies to thrive. As customers and stakeholders expect agility and innovation, how can you meet these expectations efficiently without stumbling into complexity?