article thumbnail

Adidas Shifts to DTC-First Model, Plans to Double Ecommerce Sales by 2025

Retail TouchPoints

The company plans to gain market share and increase currency-neutral sales by an average of 8% to 10% annually between 2021 and 2025, through an aggressive expansion of Adidas’s already booming DTC business, including ecommerce; digitalization of its operations and stores; an expanded membership program; and an increased focus on sustainability.

eCommerce 196
article thumbnail

B2B, Marketplaces Become Core to Brooklinen’s Blossoming Omnichannel Strategy

Retail TouchPoints

However, the company also has achieved growth thanks to new awareness and sales channels such as: A blossoming Brooklinen for Business (B4B) strategy: The company has launched a new ecommerce destination that allows hotels, bed-and-breakfasts and other hospitality businesses to purchase Brooklinen products.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Ecommerce with Flair: Digital Tools for a More Inspiring Online Experience

Retail TouchPoints

Ecommerce can sometimes lose the experience of in-person shopping and, with it a retailer’s ability to show off its products in ways that can set a store apart from its competition. Ecommerce sites can now highlight products in new and interactive ways that make the discovery process more fun for consumers. Beyond the Shelf.

eCommerce 270
article thumbnail

Best Buy CEO Promises Enhanced Personalization, Physical Store Upgrades in FY2025

Retail TouchPoints

Best Buy will leverage its membership-based loyalty program to sharpen personalization efforts for its 2025 fiscal year, which began Jan. Best Buy closed 24 stores in FY 2024 and plans to close 10 to 15 in FY 2025. Best Buy also is continuing to seek out additional revenue streams beyond its stores and ecommerce business.

POS 272
article thumbnail

To Thrive in the New Global Ecommerce Marketplace, Toys ‘R’ Us may Need to Think Small

Retail TouchPoints

With stores closed for most of the year, ecommerce was the main driver of this growth. It credited strategic investments, such as those that went into developing an omnichannel retail ecosystem. So now what about the ecommerce part of the omnichannel equation? Profits at Barbie and Hot Wheels firm Mattel were $126.6

Toys 306
article thumbnail

Top Risks For Retail Businesses In 2021 (And in The Next Decade)

Retail TouchPoints

This has increased e-commerce’s share of global retail to 17% in 2020, up from 14% in 2019. With the adoption of e-commerce on the rise, brick and mortar retail businesses face increased risks of having to shut down. Indeed, Statista predicts ecommerce revenue to reach $563.4 million by 2025, up from $431.6

eCommerce 306
article thumbnail

How to Build Ecommerce Experiences for the Metaverse

Retail TouchPoints

If it’s not omnichannel, it’s not good enough for them anymore. The days of text, images and basic ecommerce experiences in a 2D browser window have served us well, but virtual, augmented and mixed reality experiences are getting better all the time — and shoppers are noticing. Publish Omnichannel Content. Need new shoes?

eCommerce 263