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Adidas Shifts to DTC-First Model, Plans to Double Ecommerce Sales by 2025

Retail TouchPoints

Buoyed by a return to growth in Q4 2020, Adidas has unveiled a new growth strategy that will transform the company into a direct-to-consumer-led business with an emphasis on sustainability. For its part, Adidas expects that DTC will account for half of total net sales and generate more than 80% of targeted topline growth by 2025.

eCommerce 196
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How to Orchestrate to Eliminate Regional Payment Barriers for Ecommerce Success

Retail TouchPoints

For retailers and regional payments, consumer payment preferences play one piece, while checkout optimization and diversification play another. The question is, how can retailers conduct everything together to make ‘music’ and orchestrate regional payments for ecommerce success? trillion by 2026. The good news?

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Should Quick Commerce Be Part of Your E-Commerce Strategy?

ChannelAdvisor

Quick commerce – also known as Q-commerce and on-demand delivery – is an e-commerce delivery process that aims to have purchased goods and services delivered within an hour or less. Quick commerce isn’t exactly new. A Closer Look at the Quick Commerce Landscape. Intermediate delivery services.

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Reports: Chinese Ecommerce Player Pinduoduo Launches U.S. Site

Retail TouchPoints

It has become China’s third-largest ecommerce company after Alibaba and JD.com , relying on low-cost domestic manufacturers to keep prices down. Even though the vast majority of Alibaba’s users are within China, the company’s AliExpress cross-border platform and its Lazada subsidiary in Southeast Asia serve many non-Chinese consumers.

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4 Trends in Eyewear E-commerce That Will Likely Continue in 2024

365 Retail

With the advancement of technology, the convenience of online shopping, and the increasing global trends, it is no wonder that the e-commerce industry is thriving. According to the US International Trade Administration, the UK, in particular, ranks third globally with the largest e-commerce market.

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TV Commerce: 3 Ways to Make Shopping Click for Consumers

Retail TouchPoints

And consumers, accustomed to going from discovery to purchase with just a few clicks on social media and retail sites, are primed to do the same with streaming ads. With brands looking to bring direct marketing into the 21 st century at last, linking TV ads and ecommerce is critical. While ecommerce sales are expected to reach 23.6%

Consumer 261
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True Religion Aims to Triple Online Revenues with the Help of New Ecommerce SVP

Retail TouchPoints

To lead the charge, the denim brand has hired ecommerce veteran Scott McCabe as its new SVP of Ecommerce. An ecommerce veteran with 25 years of experience McCabe has held leadership roles at Banana Republic, GAP , Macy’s , and Tailored Brands. McCabe replaces Angela Clark, who is now heading digital transformation for Patagonia.

eCommerce 257