Adidas Shifts to DTC-First Model, Plans to Double Ecommerce Sales by 2025
Retail TouchPoints
MARCH 11, 2021
Buoyed by a return to growth in Q4 2020, Adidas has unveiled a new growth strategy that will transform the company into a direct-to-consumer-led business with an emphasis on sustainability. For its part, Adidas expects that DTC will account for half of total net sales and generate more than 80% of targeted topline growth by 2025.
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