The Untapped Potential of Audio in Retail Media Networks
Retail TouchPoints
JANUARY 9, 2024
Diversifying advertising budgets with omnichannel media, like digital audio, will help advertisers reach unique and performative audiences at scale, with mere clicks of a button. According to McKinsey , the growth of RMNs could represent as much as $100 billion in ad spending by 2026. ad spending to increase 5.1% The silver lining?
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