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Consumers Want an Experience That’s Driven by Cloud Retailing – Even if They Don’t Know It

Retail TouchPoints

As consumers, we’ve learned how to adjust to and enjoy new shopping formats. Fortune 500 companies could generate up to $3 trillion of EBITDA value by 2030. Cloud architecture is built to support functions like mobile customer loyalty programs, inventory management tools, personalization capabilities and even point-of-sale.

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Buy Now, Pay Later: Risks and Rewards

Retail TouchPoints

Which is great news for consumers who are unabashed fans of buy now, pay later, also called BNPL. Buy now, pay later is appealing to consumers for its flexibility, affordability and accessibility. And there are a lot of consumers that use it: 56% of Americans have used a BNPL service, up almost 50% in just one year.

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4 Loyalty Program Examples in the Electronics Industry

Smile.io

As technology evolves and more tech products become available and accessible to more consumers, the rise in competition naturally happens. “The Global Consumer Electronics Market report by Reports Insights reveals that the market is expected to record a market size of more than USD 1063.39 Billion by 2030.

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Why Your Business Should Be Thinking About and Acting Sustainably

Omnisend

Consumers are aware of how their shopping impacts the environment. In fact, 88% of customers want to support brands that are actively working to help the planet , and will even pay more to do so. By appealing to these consumers, you can strengthen your brand and capture new audiences, all while helping out the planet.

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Top 10 Customer Loyalty Programs of 2023

Smile.io

Loyalty programs are essential for customer retention and a necessary foundation for building customer loyalty in ecommerce. Whether it’s a points program, a simple referral program, or a multi-tiered VIP program, a loyalty program aims to turn one-time customers into repeat customers and build a loyal following.

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Top Customer-Driven B2B eCommerce Trends

GetElastic

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. By 2030, AI will lead to an estimated $15.7 trillion, or 26% increase in global GDP.

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Why an Active Brand Community is the Key to Customer Loyalty

Retail TouchPoints

It’s a need that extends beyond our social behaviors into our purchasing decisions — nearly one-quarter of consumers identify a strong sense of community as the main driver of loyalty to their favorite brands. Consumers don’t make purchasing decisions solely based on practical considerations. Human beings need community.