Tue.May 07, 2019

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A global point of view: online luxury retail

Forrester eCommerce

How digital will change luxury retail? What are the key online luxury retail trends in the West and Asia Pacific? My colleague Michelle Beeson and I shared our point of views.

Retail 364
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How to Generate 100 Content Ideas in 60 Seconds (Seriously)

Kissmetrics

I have a question for you…. How do you figure out what you should blog about? If I had to take a guess, you probably come up with ideas based on one of two strategies. The first is to use tools like Ubersuggest to come up with a list of keywords. But once you find popular keywords, you have to brainstorm topic and titles ideas. What a drag, right? .

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Research Announcement Forrester Wave Q4 2019: European Cybersecurity Consulting Service Providers

Forrester eCommerce

We are currently considering the list of vendor participants we are planning to invite to a pre-screener for the Q4 European Cybersecurity Consulting Service Provider Wave. If you provide cybersecurity consulting services to customers headquartered in Europe and you operate in more than one key European market, with offices and substantial consulting practices based in […].

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Next Steps After The Sale: Your Guide to Small Business Shipping

BigCommerce

After all the steps you’ve taken towards building your shop online, your hard work has finally paid off.

Shipping 285
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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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CMOs Take Public Stances On Societal Issues To Tap Into Consumer Energy — Just As We Said They Would

Forrester eCommerce

In November 2018, we predicted that CMOs would target societal tensions to gain an advantage in competitive markets. Nike’s 30th-anniversary campaign featuring controversial activist Colin Kaepernick would serve as an opening salvo for other brands to just do it. And so they did. AdAge’s “Campaign of the Year” is producing a tapestry of evidence that CMOs […].

Consumer 310
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Marketing Unboxed: Faherty’s Laid-back Surf Style

Optimizely

Whether or not you’re a surfer yourself, apparel brand Faherty perfectly captures that effortlessly cool, beachy style. Founded by twin brothers Mike and Alex Faherty, the brand offers comfy and stylish surf-inspired clothes for men and women. They have retail locations in New York, Massachusetts, and California, as well as a strong ecommerce presence.

Live Chat 150

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255: How To Make 6 Figures Selling Clothing For Moms With My Student Tsippi Gross

My Wife Quit Her Job

Today I’m really happy to have Tsippi Gross on the show. Tsippi is a student in my Create A Profitable Online Store Course and I distinctly remember her first sale when she sold 12 dresses just by showing off her samples! Today, Tsippi runs a 6 figure business at HavahTribe.com where she sells trendy apparel for breastfeeding Moms without using Amazon at all.

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Marketing’s big shift to digital requires a 360-degree view of your customer

GetElastic

We’ve finally reached the tipping point. Digital research firm eMarketer predicts for 2019 that digital advertising spend will surpass traditional for the first time, capturing more than half of all dollars spent by advertisers. Businesses are spending more on digital platforms than traditional ones like television as the number of new channels connecting brands and consumers continues to expand.

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Best WordPress Dropshipping Apps

ecomdash

Dropshipping is one of the most popular ecommerce business models available to online entrepreneurs today. It’s easy to start because you don’t have to buy a bunch of stock or maintain inventory. Anyone who has a credit card and internet access can quickly start an ecommerce dropshipping store. Many online business owners choose to do so using the WordPress platform.

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A Beginner’s Guide to Ecommerce Outsourcing for Online Businesses

Bootstrapping Ecommerce

How to hire the right help for your ecommerce business. Ecommerce outsourcing is for online businesses that want to grow & do more. The post A Beginner’s Guide to Ecommerce Outsourcing for Online Businesses appeared first on Bootstrapping Ecommerce.

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

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What social networks deliver greatest benefit to fashion ecommerce?

Retail Technology Review

Fashion retailers understand that social media plays an important role in driving awareness, traffic and orders. However, given the complex shopping journey of today’s fashion consumer, it’s difficult to clearly identify the relative merits of different social networks – particularly as the networks themselves are continuing to evolve and introduce new features.

Fashion 79
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How Top-Performing Baby Pages Win on Amazon & Walmart

Salsify

Nearly every item in the baby products category is shopped as a considered purchase. Parents researching for the best product for their child want clear benefits outlined and exhaustive details, even if it’s for disposable products like diapers. Meanwhile, on the high end of the market, items like car seats are not just a long-term investment but one that has a direct impact on the safety of a child.

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Oracle Cloud is in Fashion for Global Retailer Gap Inc.

Retail Technology Review

Following the success of Oracle’s Retail Cloud at INTERMIX, Banana Republic is the latest Gap Inc. brand to go live on the solutions. Banana Republic is a global apparel and accessories brand available online and in over 600 company-operated and franchise retail locations worldwide.

Fashion 79
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The Commerce Marketer Podcast: What’s Your Amazon Strategy?

Bronto

Amazon already accounts for nearly half of all ecommerce transactions and, with an increasing number of private labels, isn’t slowing down. What are the reasons to get on board with. The post The Commerce Marketer Podcast: What’s Your Amazon Strategy? appeared first on Bronto Blog.

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Pricing for Profit: How to Set, Negotiate, and Succeed

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

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Magento Marketing Extensions: 7 Extensions you Need to Grow Your Store

Prisync

There are a range of Magento marketing extensions on the marketplace you can use to grow your store. When a developer creates a specific extension based on an existing business process, they submit it to the official Magento marketplace and you’re able to purchase it (some of them are free). These extensions are great if.

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The Do’s and Don’ts of Digital Marketing

PERQ

The post The Do’s and Don’ts of Digital Marketing appeared first on PERQ.

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[Shopify Facebook Store] Complete Integration Guide

AcquireConvert

NB: A lot of people are experiencing problems with the Facebook / Shopify integration. If your Shopify won’t connect to facebook or Shopify products not showing on facebook. Then click here to skip to the error section to learn how to fix it. Don’t have time to read the whole guide right now? No worries. […]. The post [Shopify Facebook Store] Complete Integration Guide appeared first on AcquireConvert.

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How to Start an Online Store and Get Sales on Day 1

eCommerce CEO

Online stores are popping up everywhere, but most get zero traffic, yet alone sales. Some stats have a figure of around 80% failure rate. You don’t want any part of that. You’re here because you’ve done your groundwork and found a good niche, but you want to turn that into profit. You have to start an online store the right way, then promote it to generate sales.

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4 Best Practices for Ensuring Success in International Markets Ahead of Peak Season

The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p

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Nordstrom’s ‘Local’ expansion has national implications for retail

Steve Dennis

Nordstrom just announced plans to expand its service-centered Nordstrom Local concept from three Los Angeles-area locations into New York City. Like their brethren, the two new locations—one at The Greenwich Lane in the West Village, the other on the Upper East Side—will carry no merchandise and are tiny compared with the typical mall-based Nordstrom department store.

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In High Demand: Why Demand Planning and Forecasting are Essential for Modern Retailers

OrderDynamics

In High Demand: Why Demand Planning and Forecasting are Essential for Modern Retailers. Customer expectations are at an all-time high. Retailers have to provide what customers want. They need to deliver when they want it and where they want it. Some retailers have been able to design their businesses around these expectations to provide a seamless omnichannel experience.

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What an Effective Customer Loyalty Program Looks Like in 2019

ESW

Loyalty programs are nearly as old as retail itself. We all have seen how loyalty initiatives have evolved from punch cards to digital recordkeeping. The problem now is that these digital programs are becoming as dusty as the punch cards they replaced. That is, unless theys provide real value to customers. Customer loyalty is earned when brands leave customers not just satisfied, but excited.

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Q&A with the Influencers & Experts Driving Digital Innovation in Marketing & AdTech

Powerinbox

Happy Spring from all of us at PowerInbox ! This month, we’re featuring a very special guest, who’s not only a digital marketing expert, but he’s also our friend and customer. Élie Ashery is CEO of Gold Lasso, email automation firm that works with publishers to build and monetize subscriber engagement. He’s also a publisher. As the Managing Director of DEMY Media, Élie is the mastermind behind the BlabberBuzz social media platform.

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A Blueprint for B2B Commerce

In the B2B space, digital expectations are higher than ever. Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.