article thumbnail

How to Use Vanity URLs for Paid Ads

Kissmetrics

Here’s an ad on Facebook from Couch Console, a new couch accessory. How to Create a Vanity URL for PPC Ads on Search Engines. How to Create Vanity URLs for Your Paid Social Media Ads. Paid social media ads can also benefit from vanity URLs for many of the same reasons. How do you create them?

SEO 256
article thumbnail

The Benefits of User-Generated Content in eCommerce

lateshipment

On this page, let’s take a look at the advantages of making use of content created by customers on your eCommerce website and social media accounts, as well as find out how important and powerful they can be in the online retail sphere. Roughly 30% of the time that millennials spend consuming all media is spent on UGC.

eCommerce 240
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Market Without Cookies

Kissmetrics

When creating paid ad campaigns on browsers and social media platforms, you need customer details to customize the copy. Leverage the power of social media to understand what your target market wants. Rethinking PPC: 4 Tips for PPC Marketing Without Cookies. Here’s a Google guide to help you get started.

Marketing 264
article thumbnail

Shopify vs Shopkeep: Which POS Solution is Best for your Business?

Ecommerce Platforms

Plus, Shopify provides access to a range of integrations and in-built tools for social media marketing, email, and loyalty campaign creation. There’s also the option to connect Lightspeed to your existing website, if you already have one, or sell across social media platforms.

POS 104
article thumbnail

Why You Should Build Interactive Tools to Increase Sales

Kissmetrics

It’s not just limited to beauty products or accessories, either. Here are two reasons why: The average person spends almost two and a half hours a day scrolling through social media. In this time, they’re exposed to countless marketing messages, from banner ads to PPC. The same technology applies. Don’t worry, though.

article thumbnail

15 Lucrative Ways to Use Facebook Carousel Ads

Kissmetrics

Now, how can you leverage Facebook carousel ads for your own social media strategy? Their handmade bracelets and accessories let artisans get full-time jobs. Just like every other social media ad, you should abide by the recommendations of the platform. Let’s start with the basics of carousel ads.

article thumbnail

A Seller’s Guide to Etsy

Kissmetrics

For instance, the page might display sustainable and educational items marketed toward children, seasonal clothes or accessories, and personalized and bespoke jewelry. Etsy’s PPC feature works pretty much like any other PPC advertising campaign. The page features a diverse list of items in a variety of categories.