Remove Analysis Remove Customer Data Remove Marketing Remove Point of Sale
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How to Collect Customer Data and Improve Shopper Experience

retailnext

In today’s world, collecting data and basing decisions on the calculated data is critical to success, especially in the retail market. It is also critical to formulating an effective business and marketing strategy. Ensuring relevancy of products as per demand and the competitive market.

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The essential metrics your retail POS software can track

iVend

Reporting has always been important in retail – understanding sales tracking figures, inventory levels and the impact of marketing for example. But in today’s highly competitive, demanding retail world, the weekly or even end of day sales tracking reports that sufficed in the past just don’t cut it any more.

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Why Ecommerce Brands Need Customer Lifecycle Automation

Optimizely

This guest post was written by John Gallagher at Vektor Strategies & Marketing. John joined the Vektor Strategies & Marketing team, looking to leverage his English writing background in a full-time digital role. Identifying change: Where 99% of customer lifecycle tracking falls short.

Customer 195
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A B2C Marketer’s Biggest Enemy: The Data and Execution Gap

Optimizely

Marketers already know data is key to success in B2C and ecommerce. But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. Retargeting ads on Google.

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Shopify POS Lite vs Shopify POS Pro – What’s the Difference?

Ecommerce Platforms

The debate of whether to use Shopify POS Lite vs Pro is a common one for companies planning on taking their Shopify website sales offline. Most people know Shopify is one of the most popular ecommerce website building tools on the market. Customer loyalty programs with distinct customer profiles. What is Shopify POS?

POS 180
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5 Ways To Boost Your Retail Business Productivity Through AI

RetailMinded

Retailers are discovering that AI can do more than just data analysis. It’s time to harness AI in ways that directly enhance operational efficiency and customer interaction. This cuts down on overstocking and understocking issues (which translate to lost sales or excess costs).

Retail 98
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How to get repeat customers: Proven strategies for success

Omnisend

Instead, you can build customer retention by nurturing solid relationships through: Excellent customer service Personalized interactions Attractive incentives In this article, we’ll look at effective strategies you can use to drive more repeat purchases for your business. Start free today See pricing What is a repeat customer?