Dynamic Action

APRIL 25, 2024

Summary Expanding into new markets presents significant growth opportunities but requires careful consideration of local preferences and market dynamics. Understanding consumer behavior and preferences through data analysis is crucial for successful market entry and expansion. billion in 2024.

Marketing 62

Marketing Retail Apparel Technology 62

Forrester eCommerce

JANUARY 27, 2020

B2C customer data platforms (CDPs): all the hype, none of the follow through. That summarizes the analysis of the CDP space in our inaugural report on the category in 2018.

B2C 313

B2C Customer Data Marketing Customer 313

Retail TouchPoints

JULY 28, 2020

But what do those who are directly involved in decision-making — marketers on one side, consumers on the other — really think about this shift? Data will come from the 6th edition of the Salesforce State of Marketing report, which surveyed nearly 7,000 global marketing executives.

Webinar 258

Webinar Consumer Marketing Consumer Goods 258

Forrester eCommerce

FEBRUARY 5, 2019

B2B marketing data provider DiscoverOrg announced on February 4th that the company is buying ZoomInfo. Our snap analysis is this is a smart move that shakes up the market and bolsters DiscoverOrg’s position in it.

B2B 337

B2B Marketing Customer Data Customer 337

Retail TouchPoints

FEBRUARY 28, 2024

In data engineering, one might equate individual data elements along with their semantic meaning, labels and metadata as the buildable “bricks,” with analytical or behavioral models landed in a data warehouse, ready for visualization or orchestration as the finished sets.

Toys 256

Toys Supplies Improvements Marketing 256

Retail TouchPoints

MARCH 9, 2022

It’s those retailers that can most quickly and accurately react to these turbulent market forces and behaviors that are creating the most innovative and positive customer experiences. The rest are at risk of losing customer loyalty, brand affinity and revenue. So how do retailers regain the power of their data?

Retail 306

Retail Customer Data Customer Experience Social Media 306

RetailMinded

NOVEMBER 23, 2022

As a retailer, you likely already have a wealth of customer data. This data can include customer contact information, purchase history, and demographic information. In addition, analyzing customer data can help you to identify trends and anticipate future demand.

Customer Data 52

Customer Data Cryptography Customer Retail 52

retailnext

SEPTEMBER 24, 2019

In today’s world, collecting data and basing decisions on the calculated data is critical to success, especially in the retail market. It is also critical to formulating an effective business and marketing strategy. Ensuring relevancy of products as per demand and the competitive market.

Customer Data 88

Customer Data Improvements Customer Social Media 88

365 Retail

APRIL 19, 2024

According to MediaPost, the global marketing spend increased, reaching $897.7 However, as revealed by Proxima, most companies spend between 40 and 60 percent of their digital marketing budgets ineffectively, which decreases their overall marketing ROI. billion by 2023.

Marketing 52

Marketing Social Media Live Chat Channel 52

Retail TouchPoints

MARCH 15, 2024

Publications about marketing often invoke the comparison of a digital shelf with a physical one. After all, a digital shelf displays your products for the customer to browse, just like a shelf in a brick-and-mortar store would. While customers come to browse the physical shelf, your digital shelf goes to the customer.

Telecommunications 263

Telecommunications eCommerce Platforms Games eCommerce 263

Retail TouchPoints

APRIL 15, 2021

Rinkit plans to use the Emarsys solution to analyze, identify and contextualize actionable customer insights in order to amplify the value of its growing customer database.

Customer 264

Customer Customer Experience Customer Data Recommendation 264

Optimizely

NOVEMBER 16, 2017

Data is at the core of all ecommerce marketing today. Data allows you to measure the success of your email marketing campaigns; shows you what ads are performing well; measures traffic coming to your website; and helps you understand what products are most popular with your buyers. Too many marketing platforms.

B2C 150

B2C Marketing Customer Data eCommerce Marketing 150

RETAIL MANAGEMENT SOFTWARE

NOVEMBER 7, 2023

Traditional marketing strategies alone are no longer sufficient in today’s digital age. Enter Artificial Intelligence (AI), a game-changing technology that is revolutionizing the way businesses approach marketing in these industries. AI algorithms analyze customer data to understand preferences, behavior, and purchase history.

Marketing 95

Marketing Retail Customer Loyalty Games 95

Optimizely

JUNE 24, 2020

This guest post was written by John Gallagher at Vektor Strategies & Marketing. John joined the Vektor Strategies & Marketing team, looking to leverage his English writing background in a full-time digital role. Identifying change: Where 99% of customer lifecycle tracking falls short.

Customer 195

Customer eCommerce Customer Data Social Media 195

Kissmetrics

MARCH 5, 2021

Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. For marketers, Slack apps may improve productivity, efficiency, collaboration, and project management. Marketing is all about metrics. Add-On Slack Apps for Metrics. Google Analytics Insights.

Marketing 287

Marketing Multi-channel Social Media Channel 287

Optimizely

AUGUST 16, 2018

Marketers already know data is key to success in B2C and ecommerce. But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. Retargeting ads on Google.

B2C 210

B2C Customer Data Omnichannel Point of Sale 210

Retail TouchPoints

FEBRUARY 15, 2023

and all of those have a data and analytics element, which is what we’re helping them figure out.” AI.Retail doesn’t replace “execution systems” like a customer data platform (CDP), pricing system or assortment planning tool; instead, it helps retailers feed better information into those systems, explained Standish.

Merchant Services 289

Merchant Services Supplies Retail Customer Data 289

Retail TouchPoints

AUGUST 29, 2023

Creating a competitive advantage in personalization is based on a company’s ability to capture, analyze and use personalized customer data, as well as understand, customize and optimize the customer journey, all at scale. Unify customer data and insights: We know customer data is critical for personalization.

Multi-channel 246

Multi-channel Retail Customer Experience Customer Data 246

iVend

AUGUST 6, 2023

Reporting has always been important in retail – understanding sales tracking figures, inventory levels and the impact of marketing for example. Retail analytics has taken on an even more important role, and your retail POS software can track, analyse and make reports available in real time for super-smart, data-driven decision making.

POS 81

POS Point of Sale Retail Multi-channel 81

Retail TouchPoints

OCTOBER 27, 2021

One of the biggest challenges in marketing is quantifying the influence of each customer touch point. Even marketing teams that can map the entire customer journey have trouble identifying the exact moment or event that compelled a prospect to become a customer. The Decline of Click-Based Attribution.

Multi-channel 306

Multi-channel Games Retail Social Media 306

Wiser

JUNE 13, 2023

The process of entering data into the spreadsheet and manually updating it, when necessary, takes up valuable time that could otherwise be spent on more important tasks such as customer service or marketing. Excel doesn’t have the ability to create dynamic pricing models or tailor its output based on customer requirements.

Management 158

Management Consumer Information Marketing 158

Retail TouchPoints

MAY 3, 2023

Forbes reports that companies are now faced with increased pressure to find new ways to track marketing behaviors. How can companies deliver personalized ads at scale, search for new customers and conquer new markets, launch effective marketing campaigns and optimize products and brand experience?

POS 273

POS Customer Experience Customer Technology 273

Smile.io

JULY 2, 2020

What would your business strategy look like if you didn't have access to any sort of customer data? In short, without understanding your user's key data touchpoints such as demographics, preferences, lifestyles, purchase behaviors, among other things, your brand would be lost in a sea of sameness.

Customer Data 46

Customer Data Live Chat Customer Merchant Services 46

Retail TouchPoints

AUGUST 11, 2021

Here are some important steps that organizations can take to focus on securing customer information to become compliant: Complete a gap analysis. A comprehensive gap analysis incorporates a detailed discovery of any cardholder details hiding in storage locations across the entire network.

Payment Services 264

Payment Services Retail Electronics Information 264

Algopix

APRIL 17, 2023

Why Optimize Your Amazon Product Listings with AI AI is a form of technology that enables computers to learn from data and make decisions. AI can be used to automate processes, analyze data, and provide insights. This can help you create more effective product listings and provide a better customer experience.

Shipping Costs 89

Shipping Costs Customer Data Improvements Technology 89

ESW

OCTOBER 21, 2019

Increasing customer loyalty is a fairly standard marketing tactic. Having customers pay you to join your loyalty program isn’t. Thrive Market, for example, sells an annual membership that guarantees customers will save money. “In This data can be almost as valuable as the additional revenue, George-Parkin says.

Shipping Costs 87

Shipping Costs Customer Payments Payment Services 87

Groove

MARCH 3, 2022

Data-driven decision making involves businesses taking advantage of the statistics, metrics and data that they have available to direct their business decisions. Utilizing business intelligence metrics based on company and customer data allows businesses of all kinds to make smarter decisions internally and externally.

Merchant Services 195

Merchant Services Subscription eCommerce Reference 195

Wiser

APRIL 11, 2024

This nuanced approach, leveraging data analysis and marketing insights, ensures promotions are targeted, preserving brand integrity and avoiding the trap of constant discounts which can devalue a brand.

Retail 78

Retail Toys Consumer Presentation 78

Retail TouchPoints

JULY 28, 2023

There are plenty of direct and hidden factors that influence profitability, and for media buying they can drastically change the ROI of your marketing investment. Most marketing teams are aware of this — few are able to act on it. Product margins are a good straightforward example, but in our industry they are old news.

eCommerce Platforms 241

eCommerce Platforms eCommerce Technology Marketing 241

Retail TouchPoints

OCTOBER 31, 2023

While consumer spending might be slowing as a whole — the National Retail Federation’s most recent analysis showed the year-over-year increase in consumer spending dropping from 4.2% The return to office (RTO) mandate is already strong in Europe and Asia and continues to grow in the U.S., in the first quarter to a mere 1.6%

Customer 279

Customer Retail Recommendation Fashion 279

Forrester eCommerce

FEBRUARY 3, 2020

Despite the excitement around leading-edge technologies like AI and big data, and the tremendous success of cloud vendors, Forrester’s latest forecast for the global tech market shows growth slowing to around 3% in 2020 and 2021.

Marketing 345

Marketing Technology Other Customer Data 345

Retail TouchPoints

AUGUST 9, 2021

A recent analysis revealed that the average tenure of CMOs slid to a 10-year low last year, declining from 43 months to 41 months. When you consider the dramatic forces that have been reshaping the corporate landscape and marketing’s role within the larger organization, the increased volatility in the CMO position comes as little surprise.

Customer 299

Customer Multi-channel B2C Omnichannel 299

Retail TouchPoints

AUGUST 10, 2022

According to the Uptime Institute’s 2022 Outage Analysis, more than 60% of outages reported in the time covered resulted in at least $100,000 in total losses, up from 39% in 2019. This can help retailers create resiliency in their infrastructure and enable them to continue driving revenue while meeting the needs of the customers they serve.

Small Business Retail 303

Small Business Retail Retail Telecommunications Events 303

Algopix

OCTOBER 15, 2023

The goal is to create a cohesive and unified view of the customer journey, regardless of how and where customers interact with a brand. Cross-channel tracking relies on the collection and analysis of data from various touchpoints, which are then integrated into a central database.

Channel 128

Channel eCommerce Social Media Customer Loyalty 128

Retail TouchPoints

JANUARY 4, 2023

Like the Macy’s Christmas window displays of the 1950s, retailers can find ways to pique the customer’s interest and add a little inspiration to the online purchasing process. The luxury goods market is an excellent example of where consumers have become accustomed to bespoke experiences. Bringing Luxury Online.

eCommerce 297

eCommerce Omnichannel Comparison Shopping Recommendation 297

Inflow Insights

AUGUST 11, 2021

To help your eCommerce business prep for the 2021 holiday season, we’re publishing a multi-part blog series with digital marketing tips you need to implement today. Today, we’re focusing on email marketing. But what it’s not too early for is your eCommerce holiday email marketing campaigns. That’s not a typo.

Marketing 144

Marketing eCommerce Social Media X-cart 144

Retail TouchPoints

JULY 10, 2023

Generative AI can dramatically improve customer experiences and drive revenue by helping shoppers find the products that most match attributes of what they’re looking for today, not just what they have purchased in the past. Assistive customer service. She is responsible for global go-to-market strategy in the vertical.

Merchant Services 279

Merchant Services Shipping Costs Retail Social Media 279