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23 Low Budget Online Marketing Strategies for Small Businesses

Kissmetrics

Mobile is a big part of that and so are social media and video. Mobile ad spend is predicted to continue increasing due to a growth in mobile usage. If you’re a small business owner trying to compete in the big leagues , this blog is for you. Enter three additional websites for a competitive analysis.

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Business Intelligence: The Untapped Potential of Foot Traffic Analysis

Wiser

Whether you’re a small business owner or a manager of a large retail establishment, you’ll find that foot traffic data can offer you the valuable insights needed to enhance your business operations and boost revenue. Additionally, foot traffic analysis can provide a competitive edge in a crowded market.

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Wireless 5G Revolutionizing Retail

Retail TouchPoints

What does having a network that can offer high speed and low latency really mean for retailers, and how can they take advantage of it? Imagine a retail location where customers using an AR-powered mirror can see how clothing looks on them without ever entering a changing room. 5G can Drive Consumer Engagement.

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How to Conduct a Competitive Analysis for Your Online Business [with Templates]

BigCommerce

This is known as competitive analysis. Although performing a competitive analysis isn’t rocket science, it does go beyond the few simple Google searches needed to identify and categorize your competitors. How to Conduct Your Competitive Analysis. If you’re selling Timex watches, a secondary competitor might be a Rolex retailer.

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Small Businesses Should Take Care Of These 4 Things That Are Essential for Growth

RetailMinded

Retail and other small businesses face a lot of competition, particularly online. Here are four things that are essential for small businesses to grow: Build A Us er-Friendly Website. All businesses in 2022 should have a user-friendly website regardless of industry. Know Your Main Competitors. Conclusion.

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How FTD Uses UX Analysis to Weed Out Friction Points in the Shopper Journey

Retail TouchPoints

Powell and CEO Charlie Cole, both of whom started at the company in early 2020, are part of a “new team charged with giving the brand its groove back, and that requires tech investment,” Powell said in an interview with Retail TouchPoints. It could be something as simple as a button that doesn’t render properly on a mobile device.

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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. In fact, 71% of shoppers told McKinsey that they expect personalization from their favorite retailers , and 76% of shoppers are frustrated when retailers don’t offer personalization.