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Unlocking Success in Search: The Importance of Holistic Search Intelligence

Retail TouchPoints

Google’s ever-changing SERP (search engine results page) landscape and intense competition pose a significant challenge for brands, retailers and advertisers striving to maximize their return on ad spend (ROAS). Optimizing share of voice (SOV) requires a holistic approach that considers market trends, competitive analysis and SERP features.

SEO 253
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How Legacy Beauty Brands are Losing a Big Slice of the $500 Billion Pie to Small Brands — and How They can get it Back

Retail TouchPoints

So as the battle for control of the beauty market moves online, the industry is approaching a watershed moment, when the market share of traditional, established beauty brands is being seriously threatened by innovative publishers and content creators. This could be a pivotal tipping point in the space.

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How to Get More Traffic Using Bing Analytics

Kissmetrics

It has a 2.83% share of the global search market. Its search engine powers Yahoo, which holds 1.65% of the market share. Do you want to miss out on 5% of the global search market? You can’t do good local SEO without geo-targeting. Find Low-Hanging Fruit With SEO Reports. What is Bing Analytics?

SEO 273
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An Inside Look at My Digital Marketing Agencies Around the World

Kissmetrics

We’re a performance marketing agency, working with enterprise clients and challenger brands to grow their businesses. We offer search engine optimization (SEO), paid search marketing, social media marketing, content marketing, data, analytics, insight, and programmatic advertising. Want to know more?

Marketing 275
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Boost Your Online Sales: Top Tips From An Ecommerce Search Engine Optimization Agency

Shopping Signals

From optimizing content to making sure SEO best practices are followed, these top tips will help you get ahead of the competition and start seeing more sales rolling in. With these easy-to-follow strategies, you’ll have all the tools necessary to create an effective SEO strategy and increase your bottom line.

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How to Predict & Adjust Monthly Spend with Our PPC Forecasting Tool

Inflow Insights

We recommend using Supermetrics or another data platform to import your campaign reports from your Google Ads account, Microsoft Ads account, or another platform. Check out our full list of digital marketing resources , including our: Seasonality Analysis Tool Campaign Traffic Analysis & Budget Tool.

PPC 117
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Planning Ahead for Your 2021 Digital Marketing Plan

ROI Revolution

Lastly, we recommend not only looking at your overall ecommerce performance but also breaking it down by channel (i.e. paid search, social media, email, organic, etc.). This will allow you to granularly benchmark performance YoY and have a better understanding of the full digital marketing landscape.