How to Measure Free Google Shopping Performance in Analytics & Its Impact on Paid Campaigns
Inflow Insights
OCTOBER 21, 2021
In this blog, we’ll walk you through the Google Shopping tracking process we use for our eCommerce PPC clients — a process you can easily replicate with your own accounts. So, we turn to Google Analytics. eCommerce websites will see more search traffic due to these free listings, and it has to show up somewhere in Google Analytics.
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