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How to Measure Free Google Shopping Performance in Analytics & Its Impact on Paid Campaigns

Inflow Insights

In this blog, we’ll walk you through the Google Shopping tracking process we use for our eCommerce PPC clients — a process you can easily replicate with your own accounts. So, we turn to Google Analytics. eCommerce websites will see more search traffic due to these free listings, and it has to show up somewhere in Google Analytics.

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The Best Luxury Marketing Strategies

Kissmetrics

SEO, PPC, even some social media sites can drive online sales for your luxury brand. Luxury fashion is created by the best designers in the world. From SEO to PPC, apps to AR, there are loads of marketing strategies to explore. SEO For Luxury Brands. That’s why luxury products also need to be excellent.

Marketing 363
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How to Measure Free Google Shopping Performance and Its Impact on Paid Shopping Campaigns

Inflow Insights

One of the first questions to come to mind was: How is this going to impact merchant Shopping Ads, the bread and butter for any eCommerce PPC strategy? The bottom line is that our websites are going to be getting more traffic and it has to show up somewhere in Google Analytics. Option 1: The Quick Cut.

PPC 117
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Top Customer-Driven B2B eCommerce Trends

GetElastic

With over 50% of eCommerce firms already incorporating AI in some fashion to develop and improve on existing user experiences, there is high potential for new AI-based features. Increased access to data combined with predictive analytics empowers them to incorporate changes, transform marketing efforts, and maximize sales.

B2B 146
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How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps

Kissmetrics

Are you focusing your attention on a specific niche, i.e., affluent travelers, price-conscious fashion aficionados? You can focus on: Content marketing SEO PPC Display advertising Email Online video TV commercials Mobile ads Channel partnerships Events Social media advertising Podcasts and radio advertising Print advertising.

Marketing 363
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4 PPC Tools to Automate Your Ad Campaigns

Kissmetrics

The field of ppc (pay-per-click) is constantly evolving. To start this off, let’s take a deeper dive into what PPC automation is. What Is PPC Automation? PPC automation refers to the system that charges marketers every time their ad is clicked. Why is PPC Automation a Popular Method? What a relief.

PPC 363
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How to Create an Online Store in 2020: The Complete Guide

Ecommerce Platforms

If you want to get the most out of your online ecommerce business, then you need to know how to do everything from buying your own domain name, to establishing a SEO strategy for digital growth via Google and other search engines. Do you have a background in fashion, hair care, computing, or something else entirely?