Apparel Customer Experience Customer Loyalty Omnichannel 
Retail TouchPoints
APRIL 19, 2022
The J.Jill customer doesn’t need a confidence boost — she is already comfortable in her own skin. These customers are women aged 45 and up who have built extensive purchasing power, so J.Jill serves as an informed style partner rather than an authority. We’re still promoting it because it was such a great experience for the customer.
Retail TouchPoints
JANUARY 5, 2022
But like any hot trend that has garnered a lot of buzz (I’m talking about you, “omnichannel”), there has been confusion about what experiential retail actually entails — and how it can be done successfully. Augmented by Personalized Digital Engagement: After retailers generate a new lead, they have an opportunity to build a customer profile.
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Retail TouchPoints
SEPTEMBER 3, 2020
During the busy holiday season, digital return rates can spike to 30% ; and Return policies and experiences have a significant impact on customer loyalty. In a survey of consumers conducted by Doddle , 84% said a positive returns experience encourages them to shop with a retailer again.
Retail TouchPoints
SEPTEMBER 21, 2021
How to Get the Most Value From Your Loyalty Program This Season. Molly Mecham, Global Retail Strategy & Solutions Lead, Salesforce on why having a loyalty program doesn’t automatically create customer loyalty: “Retailers will need to work to keep customers engaged after the holidays.
Retail TouchPoints
DECEMBER 29, 2023
From high-end luxury brands like Balenciaga and Gucci focusing much of their stock offering on sneaker apparel to High Street stores like Walmart offering budget-friendly options, sneakers and sportswear is big business for brands. Launching incentive and loyalty programs is an effective way of appealing to the customer and their interests.
Retail TouchPoints
FEBRUARY 18, 2021
It supports the consultative experience that’s a definer for how consumers want to be treated.” An omnichannel appointment system is especially valuable as more brands and retailers expand their assortment of in-store and digital services. Ultimately, the customer must feel at ease within the space, or they will be reluctant to return.
Retail TouchPoints
JANUARY 25, 2023
For retailers that have a community of customers centered on their brand, creating in-store community spaces can increase traffic, strengthen customer loyalty and attract new customers who are seeking communities aligned with their interests. Welcome your brand community in a clubhouse space.
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