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How to Choose The Right PPC Agency

Kissmetrics

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. It’s happening because PPC works. From social media to paid search, PPC is a smart way to see quick results. Not all PPC agencies are equal.

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What is Programmatic Buying For PPC?

Kissmetrics

You opt for a PPC campaign to promote your products on Google. In this case, it could be users who have read an article about the latest iPhone, visited the Apple website, or searched for iPhone reviews. Why You Should Use Programmatic Buying in Your PPC Campaigns. A PPC campaign can lead to thousands of impressions and clicks.

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PPC Management Software for eCommerce Websites: Is It Worth It?

Inflow Insights

Editor’s note: This article was originally published in 2020. If your eCommerce business wants to scale up your pay-per-click (PPC) campaigns, you might wonder if PPC management software is the solution. Are PPC campaign management tools really better than hiring a PPC consultant ? What is PPC Management Software?

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The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Google & Bing PPC Advertising. naming it as a priority for their brand in 2022.

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Walmart and Shopify Partner in Channel Expansion Effort

ROI Revolution

Social media: Facebook, Instagram, and Pinterest. This news follows similar announcements with other established channels. In this article, Shopify clarifies that Facebook has been a partner since 2015, but that they are newly joining forces with Facebook Shops. Shopify as an omni-channel solution.

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The Critical Element Missing from Many eCommerce PPC and SEO Campaigns

Inflow Insights

Any traffic generating tactic — whether it’s increasing organic traffic, paid ads, having an amazing social media presence, or some other promotional strategy — none of it matters if you don’t also have a well-tested conversion strategy in place. Inflow runs on the same conviction: PPC, SEO, and CRO services compliment each other.

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Shopify vs Shoplazza (2023): Which is Best for You?

Ecommerce Platforms

In this article: What is Shopify? With the Shopify commerce platform, small business owners can sell across multiple channels, and even combine online and offline stores, with POS connectivity. Shopify comes with social media and SEO tools built-in for marketing, a comprehensive app store, and its integrated payment processing tools.

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