article thumbnail

What Does Ad Personalization Mean for Publishers?

Powerinbox

Ad personalization is the process of customizing an ad’s context, content, format, and targeting to a specific user, demographic, or audience segment. Basically, publishers gather customer data to learn about people’s interests, behaviors, and traits, and then they use that data to make their ads as relevant as possible.

article thumbnail

Don’t Be Afraid of Multi-Channel Marketing Attribution

Optimizely

This post originally appeared in Multichannel Merchant. . Centralize your marketing data. The first step to achieving multi-channel marketing attribution is to unify all of your customer data in one place. This data is all interesting, but what do you actually DO with it? How do you measure multiple channels?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Top 3 Facebook Advertising Alternatives

Powerinbox

We were recently asked what the best Facebook advertising alternatives are, so this is the topic we will discuss in this article. The answer is multichannel messaging. In this article, we will take a look at what that means. Facebook Advertising Alternatives: Multichannel messaging. Advertisers are leaving Facebook.

article thumbnail

Audience Development Strategy Tips for Publishers

Powerinbox

The term “ audience development ” as we know it today is often traced back to a 2014 Digiday article, which describes how publishers like The New York Times, Time, and Entertainment Weekly were hiring audience development specialists to expand their audiences. . Gather valuable customer data. What is audience development?

article thumbnail

How to Sell Across Channels and In-Person with Shopify POS Go

Ecommerce Platforms

So, in this article, we explore the different ways in which you can sell through Shopify POS Go. Overall, we suggest running the majority of a hybrid multichannel retail shop with a network of Shopify POS Go devices. We’re beyond excited about the launch of Shopify POS Go, for both merchants and consumers. That’s what you rely on.

POS 104
article thumbnail

The Technical Architecture Behind Integrated Omnichannel Unveiled

iVend

It is a best practice within the technology industry to maintain the GUID from any record when integrating or migrating between any environment, which will help ensure data integrity. This means retail company and customer data stays safe. Socket Application Programming Interface.

article thumbnail

The Technical Architecture Behind Integrated Omnichannel Unveiled

iVend

It is a best practice within the technology industry to maintain the GUID from any record when integrating or migrating between any environment, which will help ensure data integrity. This means retail company and customer data stays safe. Socket Application Programming Interface.