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The 6 Most Effective Types of Social Media Advertising in 2017

BigCommerce

Social media advertising. With social media advertising, you can have consistent sales coming in from the first day your website is live. In this guide, we’re going to explore how YOU can drive consistent sales for your website through social media advertising. content marketing). influencer marketing).

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The 10 Most Important SEO Tips You Need to Know

Kissmetrics

Where do SEO and social media intersect? Both B2B and B2C marketers want more search leads, because they result in 8.5X Search spiders are just scripts — they don’t buy products, they don’t engage with you on social media, and they won’t become a loyal customer. Build Momentum with Social Signals.

SEO 363
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Need Ecommerce Business Ideas? 27 Experts Give You Their Best Bet

BigCommerce

Marketing, social media reviews, customer lifetime loyalty –– all of those are easier when your product speaks for itself. I see their ads often, and the comments on them are the only social proof any B2B buyer would need to pull the conversion trigger. Expression Fiber Arts. But it all starts with what your product is.

eCommerce 839
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The Empowered Marketer: Branding the Cannabis Industry

Optimizely

Branding is tough for any B2C business, but is even more challenging in the fast-growing cannabis industry. I’ve been with Spectrum King for more than two years doing marketing and art direction. Obviously, it’s different if you’re doing a B2B type sale versus a B2C, but how do you make that shift? Which is a very new concept.

Marketing 323
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From Breakup To Makeup: e.l.f.’s Creator-Led Media Strategy Spins Sorrow Into Sales

Forrester eCommerce

Breakups are the impetus for some of the world’s most engaging and powerful art, media, and entertainment. Any Taylor Swift fan will back us up on that. When famed TikTok creators and couple Chris Olsen and Ian Paget announced their breakup last year, fans from all over the internet were quick to express their grief. […]

Arts 195
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Where to Next for the Experience Economy?

Retail TouchPoints

Applications range from virtual art gallery tours that add a unique depth to exhibits to the chance to meet your sporting hero by interacting with their virtual avatar. The ABCs of Experience Technology The beauty of this new era of experience is its potential applications for both B2C and B2B audiences.

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How Natori’s Direct-to-Consumer Ecommerce Strategy is Accelerating Brand Growth

BigCommerce

As both a B2B and B2C brand for so many years, I’d like to think we’ve seen it all and have discovered the most effective ways to navigate ecommerce. One of the biggest challenges we’ve faced as we’ve built and executed our B2C ecommerce strategy is also one of our biggest advantages. and internationally.

Consumer 174