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The Art of Curation: ShopStyle’s Journey to Become a First Stop for Fashion

Retail TouchPoints

ShopStyle launched in 2007 with an innovative idea: creating a search engine focused solely on fashion. ShopStyle’s continuing dominance in the fashion realm demonstrates its ability to evolve with the needs of its clients. We’re really focused on curating the best-of-the-best in fashion and home.

Fashion 281
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Frasers Group Unveils Major Investment in Digital Transformation for Enhanced Customer Experience

365 Retail

These collaborations are set to create a state-of-the-art digital platform utilising MACH architecture. Enhancements to the customer digital experience are central to this investment. The advanced platform will streamline operations such as inventory allocation, stock management, and product tracking.

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4 Ways Retailers can Leverage Generative AI to Drive Revenue and Productivity

Retail TouchPoints

The AI models powering generative AI are called large language models (LLMs), and they work by learning from vast amounts of data from multiple sources to produce new content. Product data can also be used to train AI models that generate new designs for products based on data such as customer feedback, sales data and market trends.

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The Best Ecommerce Customer Loyalty Programs by Industry

Smile.io

Program highlight: meaningful, value-added rewards Making your rewards program a natural extension of your brand is a must, and Wallack’s Art Supplies does that perfectly through its Orange Circle Rewards loyalty program. Diamond Art Club’s Diamond Insider Rewards Diamond Art Club offers a variety of ways to earn points.

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Unveiling the Winning Playbook: What Retailers Can Learn from Online Sportsbooks

365 Retail

Data-Driven Decision Making The success of sportsbooks is heavily reliant on data analytics to understand customer preferences and behavior. Retailers can implement similar strategies by collecting and analyzing customer data to tailor their product offerings, marketing campaigns, and overall business strategy.

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Is Direct Mail Marketing Making a Comeback?

Optimizely

Assuming you’re running your business with the assistance of a CDP (Customer Data Platform), ESP (Email Service Provider) or CRM (Customer Relationship Management), any one of these programs can be integrated with a direct mail marketing campaign. For the purposes of this blog, let’s stick with the example of the CDP.

Marketing 195
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How retailers can use loyalty to win in the age of Shein

365 Retail

There’s no ignoring the ever-growing threat posed by online fast fashion giant, Shein. Thomas Hill, Co-Founder and Chief Customer Officer, HyperFinity So, how exactly has Shein won such a vast share of the fast fashion market, and what can other retailers do to keep up? However, it’s not all fashion unicorns and rainbows.

Retail 52