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The Art of Curation: ShopStyle’s Journey to Become a First Stop for Fashion

Retail TouchPoints

ShopStyle launched in 2007 with an innovative idea: creating a search engine focused solely on fashion. Fifteen years and two acquisitions later, the landscape of shopping-focused search engines has gotten crowded, with a host of new start-ups and major tech players like Google and Pinterest all looking to get in on the action.

Fashion 290
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Casey’s Personalizes Experiences for Over 5.5 Million Loyalty Members

Retail TouchPoints

The automated personalization of its digital experience supported growth through: 13 million customer profiles in the Genie Customer Data Cloud; 150 profile attributes; and. ” Personalizing the customer journey has been at the center of Casey’s digital overhaul. 6 billion engagements captured.

Arts 297
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Bringing Retail Media to Main Street and Beyond: 6 Building Blocks for Success

Retail TouchPoints

First-party customer data. The most important component of building an RMN is first-party data — a dataset of all your customers’ shopping habits and preferences. The first step on the path to building your own RMN is to establish mature systems for collecting, segmenting and utilizing your data.

Retail 264
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Data Will be Key to Retail Success in 2021

Retail TouchPoints

Businesses that can identify customers’ needs and preferences and meet them in the moment will pull ahead of the pack. One such area where on-demand data can help retailers is inventory. And refined, accurate customer data will help the industry further adapt to a model that is more heavily reliant on an online experience.

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AI and the Art of Non-Linear Customer Experience

Retail TouchPoints

This proactive approach is seen in multiple industries, from telecommunications — where providers address network issues before they affect users — to ecommerce platforms that engage customers at critical moments to prevent shopping cart abandonment.

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Decoding Patterns In Consumer Behavior Empowers Leaders

Forrester eCommerce

When sociologist Jane Jacobs artfully depicts crowds on a city sidewalk, she may as well be describing consumers. In Jacobs’ words: “Under the seeming disorder. is a marvelous order. It is a complex order. This order is all composed of movement and change. ensembles all have […].

Consumer 278
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Ecommerce Personalization in the Age of Consumer Data Privacy

Retail TouchPoints

It is no secret that merchants must customize their personalization strategies to succeed. On-site behavior creates a rich customer data profile while allowing the merchant to maintain high customer privacy standards. Zohar Gilad is an experienced technology entrepreneur and executive.

eCommerce 264