Kissmetrics

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. However, whether you’re targeting businesses or individual consumers, one point remains the same: Content matters. Instead, you need a targeted B2B content marketing strategy to reach your marketing goals.

B2B 314

B2B B2C Multi-channel Marketing 314

Forrester eCommerce

SEPTEMBER 10, 2018

Influencer marketing is often characterized as a trendy tactic for B2C marketers to tap into the far-reaching audiences of the Insta-famous.

Marketing 366

Marketing B2B B2C Consumer 366

Retail TouchPoints

APRIL 17, 2024

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. It’s a catalyst reshaping the core of digital marketing. Enter generative AI (gen AI) — a beacon of hope illuminating the path forward for retailers navigating this new terrain.

Social Media 262

Social Media B2C B2B Customer Data 262

Forrester eCommerce

FEBRUARY 18, 2020

In December, B2C marketing analysts Joe Stanhope and Rusty Warner, and B2B marketing analyst Lori Wizdo hosted the second annual Martech Roundtable help marketers make informed decisions against the backdrop of these exciting and disruptive trends in marketing technology.

Technology 221

Technology Marketing B2C Presentation 221

Kissmetrics

OCTOBER 13, 2020

Is your company tapping into its local customers through B2B local SEO? Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. Consumers regularly search online reviews and research businesses in which they’re interested.

B2B 298

B2B SEO B2C Mobile 298

Forrester eCommerce

MARCH 28, 2024

As is often the case with poorly understood tech that promises to change the world, consumers worry about its ethics and human impact. Yet a vast majority of these skeptics will use (and love) genAI during 2024, whether they know it or not. Like it or not, know it or not, genAI will seep into […]

Consumer 502

Consumer B2B Customer Experience B2C 502

ChannelAdvisor

APRIL 25, 2022

B2B buyers today believe that making purchases for work should be as easy as making purchases for themselves. To provide this more B2C-like experience, B2B organizations must ensure products on their sites are easy to find, the purchasing process is seamless, and delivery is fast, flexible and reliable. .

Multichannel 97

Multichannel B2C B2B eCommerce 97

ChannelAdvisor

APRIL 25, 2022

B2B buyers today believe that making purchases for work should be as easy as making purchases for themselves. To provide this more B2C-like experience, B2B organizations must ensure products on their sites are easy to find, the purchasing process is seamless, and delivery is fast, flexible and reliable. .

Multichannel 95

Multichannel B2C B2B eCommerce 95

Kissmetrics

AUGUST 12, 2019

O marketing B2B é essencial para que empresas que vendem para outras empresas consigam gerar leads qualificados que possam ser convertidos em clientes. Se você tem esse tipo de negócio e seu planejamento de marketing ainda deixa a desejar, siga com a leitura deste artigo. Diferenças entre B2B e B2C. Importância.

B2B 204

B2B B2C Marketing Vend 204

RTP blog

APRIL 26, 2018

focuses on how retailers can bolster their customers’ experience, I noticed a number of sessions and in-person meetings at the two conferences that actually touched on the world of a somewhat different audience: B2B buyers. It’s pretty crowded and we’re not the first-to-market so we’re trying to make some headway with these products.”

B2B 150

B2B B2C Magento eCommerce 150

Forrester eCommerce

FEBRUARY 18, 2020

In December, B2C marketing analysts Joe Stanhope and Rusty Warner, and B2B marketing analyst Lori Wizdo hosted the second annual Martech Roundtable help marketers make informed decisions against the backdrop of these exciting and disruptive trends in marketing technology.

Technology 170

Technology Marketing B2C Presentation 170

Kissmetrics

OCTOBER 13, 2021

I’ve compiled some of my top strategies which will help you increase B2B sales and smash your Q4 targets. Let’s dive in and open the B2B sales flood gates. 10 Ways to Increase B2B Sales. The holidays are a gold mine for increasing your B2B sales. How can you leverage social selling? Cash in on the Holidays.

B2B 290

B2B Social Media Shipping Costs Marketing 290

GetElastic

SEPTEMBER 1, 2021

What is B2B eCommerce? Why is B2B eCommerce important? According to the 2021 B2B Ecommerce Market Report, sales on B2B ecommerce sites grew by 10% in 2021 to $1.39 Recent shifts in B2B buying behavior has forced businesses to evolve and invest in long-term digital commerce strategies. trillion, up from $1.26

B2B 147

B2B eCommerce B2C Payment Services 147

SellBrite

JULY 19, 2019

From buying new sneakers on the GOAT app, to restocking paper towels via Amazon, to making the most of our cheat meals (I’m looking at you, way-too-greasy pizza) with UberEats, the way we as consumers buy things online is pretty similar: We realize we want or need something. What does this have to do with B2B ecommerce? The takeaway?

B2C 114

B2C B2B eCommerce Live Chat 114

GetElastic

AUGUST 18, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. Below are some of the major Market-Driven B2B eCommerce trends of 2021, as well as some key calls to action for B2Bs to optimize their eCommerce strategy.

B2B 145

B2B eCommerce Payment Services Marketing 145

Fabric Blog

JUNE 2, 2021

Business-to-business (B2B) commerce describes transactions involving businesses as both the buyer and seller. While it may not get the same attention as business-to-consumer (B2C) commerce, B2B commerce is massive. In 2019, the B2B e-commerce market was valued at $12.2

B2B 98

B2B eCommerce Marketing eCommerce B2C 98

Store Growers

DECEMBER 8, 2022

If you’re using Google Ads to sell to businesses, you can use many of the strategies and tactics that you would use to target consumers (B2C). But in B2B ecommerce, there are also unique challenges that require a different approach. How Does Google Ads Work For B2B Ecommerce? Interesting Campaign Types for B2B Ecommerce.

B2B 103

B2B eCommerce Merchant Services Payment Services 103

Forrester eCommerce

FEBRUARY 12, 2020

Let’s face it, the marketing technology ecosystem is harder to navigate than ever before. In December, B2C […].

Technology 235

Technology Marketing B2C Presentation 235

GetElastic

APRIL 8, 2021

B2B ecommerce has exploded to become a major force in the US Economy, and an exciting new selling channel in many traditional industries. Forrester Research reports that the B2B ecommerce market totaled $889 billion in 2017. the volume of B2C online purchases. the volume of B2C online purchases.

B2B 148

B2B eCommerce B2C Payment Services 148

Groove

AUGUST 20, 2020

With consumers encourages to shop online rather than in-store, preparing your eCommerce store for the holidays is critical to maximize revenue. 5 Holiday Marketing Tips. Increase brand awareness and drive more eCommerce sales by following these 5 holiday marketing tips: Provide a holiday shipping schedule. prior to purchase ?

eCommerce 243

eCommerce Marketing Social Media Gifts 243

ESW

MAY 17, 2023

A growing number of business buyers are digitally native but experience a disconnect between the way they buy personal consumer goods and how they are forced to make business purchases. Brands can and should consumerise B2B experiences and enable online business shopping that’s as easy and convenient as a DTC channel.

B2B 78

B2B Payment Services Consumer Electronics Payments 78

BigCommerce

MARCH 15, 2018

As consumers gained immediate access to brand and product information, business sales cycles were thrown off. Inbound marketing is now a no-brainer for successful businesses with online storefronts. Inbound marketing is now a no-brainer for successful businesses with online storefronts. What is Inbound Marketing?

B2B 344

B2B eCommerce BigCommerce Payment Services 344

Kibo

SEPTEMBER 30, 2022

Disruptive supply chains, high inflation, and a looming recession are just some of the hurdles on the horizons of B2B companies. It’s clear that B2B businesses have a complex landscape to navigate. But companies that tune into their customers’ changing habits and respond to them will go on to be the market leaders of tomorrow.

B2B 71

B2B B2C Multi-channel eCommerce 71

Retail TouchPoints

JUNE 9, 2022

The majority of consumer goods and retail (CGR) companies have accelerated their digital journeys over the last two years to better serve the growing number of online shoppers. In the end, consumer goods and retail companies are shining examples of why CX and EX are inextricably linked.

Consumer Goods 209

Consumer Goods Consumer Retail B2C 209

Forrester eCommerce

JULY 13, 2022

“The consumer is our boss.” This statement is at the core of a defining principal at my former employer, Mars, and the spirit of this idea is similarly at the core of many B2C companies’ operating philosophies.

B2C 195

B2C Customer Marketing Operations 195

GetElastic

SEPTEMBER 15, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features.

B2B 146

B2B eCommerce Customer SEO 146

Kissmetrics

JANUARY 27, 2021

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. Craig Davis , the former Chief Creative Officer at marketing communications firm J. That’s content marketing in a nutshell. So, what’s happening in content marketing, version 2021?

Marketing 311

Marketing Social Media Blog B2C 311

Kissmetrics

SEPTEMBER 29, 2020

Social media marketing is essential for any business. Plus, social media is a highly effective marketing channel. In fact, around nine in ten consumers say they will buy from a brand that they follow on social media. In fact, around nine in ten consumers say they will buy from a brand that they follow on social media.

Social Media 331

Social Media Marketing B2B eCommerce 331

GetElastic

SEPTEMBER 2, 2021

I have been an Account Manager and Consultant for a large portion of my career before making the switch to sales and marketing operations a few years back. I recently joined Elastic Path in January of 2021, where I am really enjoying working in the eCommerce market and learning a ton. Market Trends in B2B eCommerce.

B2B 141

B2B Management eCommerce B2C 141

BigCommerce

JULY 11, 2017

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. Guarding your secret sauce (aka.

SEO 416

SEO B2B Shipping Costs B2C 416

Retail TouchPoints

OCTOBER 28, 2020

A new study from OpenX and The Harris Poll predicts a rise in both consumer spending and marketing budgets for Q4 and 2021. consumers in late July (as well as 391. B2C marketers and 111 B2B marketers), revealed key insights about consumer spending patterns and behavior.

Consumer 190

Consumer B2C B2B Mobile 190

FastSpring

DECEMBER 18, 2020

While we’ve been shopping for items like clothes or shoes online for years, another trend is now emerging—business-to-business (B2B) ecommerce. It’s easy to think of online sales as a marketplace where we buy items for ourselves, but more and more B2B and SaaS sales are now happening online. What is B2B Ecommerce?

B2B 148

B2B eCommerce Payment Services SEO 148

UpSellIt

NOVEMBER 22, 2021

If you’re a B2B marketer, you understand the process of closing a sale takes time. However, it’s still crucial to incorporate conversion rate optimization in your digital marketing strategy to find success. B2B brands have unlimited opportunities to utilize CRO in their customer journey and streamline their sales cycle.

B2B 174

B2B White Paper Download Demo 174

FastSpring

OCTOBER 25, 2023

And does it improve B2B sales too, or is it more just a B2C advantage? How B2B vs. B2C sales compare. FastSpring provides an all-in-one payment platform for SaaS, software, video game, and digital goods businesses, including VAT and sales tax management, payment localization, and consumer support.

Merchant Services 144

Merchant Services Payment Services Payments B2C 144

Kissmetrics

MARCH 2, 2021

Reviews aren’t just about finding out what consumers think you’re doing right or where you can improve. They’re a highly useful marketing tool for drawing traffic, generating leads, and making conversions. With over 31 million small businesses in the US, consumers have a massive amount of choices. Let’s start with B2C.

Merchant Services 273

Merchant Services B2C B2B Social Media 273

ChannelAdvisor

AUGUST 12, 2022

B2B marketplaces are more popular than ever and showing no signs of slowing. According to recent research by Digital Commerce 360 , collective sales on B2B marketplaces grew 130% year over year in 2021 to $56 billion, making them the fastest growing segment in B2B ecommerce. Evolving consumer behavior.

eCommerce 85

eCommerce B2B Shipping Costs Multichannel 85

BigCommerce

JUNE 15, 2017

No one wants to be held to a 12-month launch timeline costing half a million dollars or more for an ecommerce campaign, B2C site or employee site. These shopping experiences vary from creating unique direct to consumer shopping channels on social media to custom purchasing portals that serve a B2B customer segment.

BigCommerce 418

BigCommerce eCommerce B2B B2C 418