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Make the Transition from B2B to B2C Marketing

Optimizely

Shifting your career from business to business (B2B) to business to consumer (B2C) marketing is a surprisingly difficult task. While personalization, creativity, and data-driven campaigns work in both B2B and B2C marketing, there are many differences that you have to navigate. You’ll be doing the selling.

B2C 218
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Top 10 B2B eCommerce Website Examples

GetElastic

What is B2B eCommerce? Why is B2B eCommerce important? According to the 2021 B2B Ecommerce Market Report, sales on B2B ecommerce sites grew by 10% in 2021 to $1.39 Recent shifts in B2B buying behavior has forced businesses to evolve and invest in long-term digital commerce strategies. trillion, up from $1.26

B2B 147
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How to Create a B2B Content Strategy

Kissmetrics

B2B and B2C content marketing require entirely different strategies. Instead, you need a targeted B2B content marketing strategy to reach your marketing goals. Why Do You Need a B2B Content Marketing Strategy? As mentioned, B2B content marketing presents different challenges from B2C content marketing.

B2B 314
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Long B2C Sales Cycle? Use Content to Power Marketing

Optimizely

Both of the above are examples of B2C products, but the length of the sales cycle is very different for the two products. If your brand sells an expensive or niche product with a long B2C sales process, you have to think about your marketing differently long-term. Use content marketing throughout long B2C sales cycles.

B2C 354
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The Ultimate Guide to B2B Local SEO

Kissmetrics

Is your company tapping into its local customers through B2B local SEO? Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. B2B brands without storefronts are even more likely to have their local marketing strategies slip through the cracks.

B2B 298
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Magento, NetSuite Conferences Illustrate What B2C Can Teach B2B

RTP blog

focuses on how retailers can bolster their customers’ experience, I noticed a number of sessions and in-person meetings at the two conferences that actually touched on the world of a somewhat different audience: B2B buyers. Another example of retail’s impact on B2B comes from an unlikely source — luxury candy boutique Sugarfina.

B2B 150
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B2B Content Marketing Strategy: 4 Steps For Success

Groove

A B2B content marketing strategy is vastly different from that of B2C. 4 B2B Content Marketing Strategy Tips For Success. 4 B2B Content Marketing Strategy Tips For Success. If they do, then your B2B content marketing strategy needs improvement. Take a Personalized Approach To Nurturing Based on Behavior.

B2B 150