Why Retailers’ Obsession with Conversion is Keeping Them from…Converting
Retail TouchPoints
DECEMBER 21, 2023
There are a few common examples of this “take no prisoners” strategy, but one of the most egregious is stripping the checkout of any features that could possibly stand between a shopper and their final purchase. That’s because neither revenue nor profit is a function of conversion alone. B2B or B2C? Member or non-member?
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