Optimizely

FEBRUARY 6, 2018

This true story is one of many examples of personalized marketing failure , or how to really annoy your customers by suggesting products based on vague demographical data such as gender or age. Marketers, you can do better! According to a study by Accenture , personalization failure cost B2C businesses $756 billion in the US alone.

Marketing 277

Marketing B2C Customer Data Channel 277

Pivotree Blog

DECEMBER 2, 2022

Whether they are engaging with customers on their social media platforms or adopting a flexible and frictionless return policy, creating personalized experiences through an omnichannel e-commerce strategy is the way to see continued growth in 2023 and beyond. To attend or learn more: .

B2C 52

B2C Webinar B2B eCommerce 52

Elsner

MAY 21, 2020

In today’s fast-paced market, the majority of the customers are turning to B2B Ecommerce stores to purchase their products directly. B2B customer experience has improved, but the consumers are waiting for stores to buck up and fulfill their expectations. Below are some strategies for B2B Ecommerce stores: 1.

B2B 78

B2B eCommerce Improvements B2C 78

Retail TouchPoints

APRIL 20, 2023

These markets offer a level playing field where digital commerce is everything, most major players are relative unknowns and companies will need to develop new strategies to succeed, according to The Next Billion Consumers: A Fast Growing Opportunity for Digital Commerce report from Accenture.

Social Media 288

Social Media B2B Supplies B2C 288

GetElastic

DECEMBER 28, 2021

Whether they are a B2B business launching D2C for the first time, or a D2C brand getting into B2B2C for the first time, more and more companies are looking for solutions to help them power all routes-to-market. Explain how we support all routes-to-market with one platform at Elastic Path. What Is Causing This Shift?

B2C 148

B2C B2B Technology Channel 148

BigCommerce

MAY 31, 2018

When you’re a B2B company in a traditional industry and you don’t sell the world’s most intriguing products, the very idea of selling online is often met with resistance. B2B buyers want to make work purchases in much the same way they’ve become accustomed to making purchases in their personal life. But none of that is true.

B2B 320

B2B B2C eCommerce eCommerce Platforms 320

Retail TouchPoints

DECEMBER 21, 2023

For example, marketing and advertising campaigns are tailored around a shopper’s age, gender, geographic location, shopping history and other demographics. B2B or B2C? Peter Karpas is CEO of Bold Commerce , the checkout company for leading omnichannel retailers and DTC brands. Member or non-member? Social media?

Payments 246

Payments Retail Shipping Costs Social Media 246

RTP blog

AUGUST 16, 2019

Remain relevant and continue to scale, despite the decline of in-store shopping, by reinventing your brand in the B2B space. Catering to both B2C and B2B buyers can help pave the way for additional revenue. Set the stage for a similar boost in business by leveraging existing strengths to enter the B2B market.

Shipping Costs 150

Shipping Costs B2B Payments B2C 150

GetElastic

JUNE 2, 2023

This approach can give your teams the freedom, flexibility and scalability to build custom B2B commerce experiences and future-proof your business. Commercetools Headquarters: Munich, Germany Number of Employees: 648 Website: www.commercetools.com Company Overview: Commercetools is a platform for B2C and B2B commerce.

Magento 147

Magento B2C B2B BigCommerce 147

Pivotree Blog

JULY 5, 2023

Since the establishment of the new omnichannel B2B platform, we have been able to respond to these demands with more agility, and our customers have been reporting an immediate improvement in their user experience.

B2B 52

B2B Customer B2C Supplies 52

Omnisend

MAY 24, 2023

Reading Time: 12 minutes Most people believe that email marketing has become less effective post COVID. However, this isn’t true as 69% of marketers still use emails as one of their top content marketing channels. But which email marketing platform best suits your business?

Marketing 158

Marketing Live Chat Social Media Shopify 158

Fabric

NOVEMBER 2, 2023

For omnichannel retailers, these cutting-edge solutions can help to deliver seamless shopping across various channels and improve the overall customer experience. This includes the capability to quickly introduce new products, update pricing, modify promotions, and adjust to shifting market trends.

eCommerce Platforms 130

eCommerce Platforms eCommerce Payment Services Merchant Services 130

Ecommerce Platforms

OCTOBER 14, 2019

That's the global B2B ecommerce revenue forecast for 2020. The B2B ecommerce market size is growing rapidly YoY, but there's a big challenge here: 50% of B2B buyers prefer to purchase via B2C platforms. If you want to make it big as a B2B ecommerce business in 2020 , you have to adapt, change, and change fast.

B2B 132

B2B eCommerce Payment Services Multi-channel 132

Smile.io

JUNE 13, 2022

This lends to merchants adopting omnichannel commerce strategies, having each channel connected and offering the same level of experience. What is omnichannel commerce? Omnichannel commerce is the approach of an integrated strategy for a business that unites multichannel methods of retail into one channel.

Omnichannel 60

Omnichannel Social Media X-cart Merchant Services 60

Ecommerce Platforms

DECEMBER 20, 2021

B2B eCommerce and B2C businesses acting as manufacturers, distributors, or wholesalers face many challenges, the most important of which is ensuring their customers are happy. In fact, it's the first single-page application (SPA) explicitly built for B2B businesses. One such platform is Sana Commerce. Go to top. Visual Designer.

Payment Services 211

Payment Services B2B Shipping Costs B2C 211

Retail TouchPoints

APRIL 18, 2024

It’s great for brands, because they get the benefit of having these properties as marketing partners with showrooms that essentially act as free retail space. All product listings in the Showroom link out to the brand partner’s website, so ordering and fulfillment of customer orders are handled directly by the brand itself.

Travel 234

Travel Banking Retail B2B 234

Kibo

OCTOBER 5, 2021

Personalization is important for both B2C and B2B ecommerce experiences. Just like consumers in the retail shopping space, B2B buyers want their buying process to be easy, personalized, and relevant. It can also enhance omnichannel fulfillment strategies (e.g., Omnichannel Personalization.

eCommerce 62

eCommerce B2C B2B Omnichannel 62

ESW

DECEMBER 4, 2023

It is trusted by the largest mid-to-enterprise brands and multinational market leaders including Philips, Jägermeister and Aston Martin. The company leverages its deep understanding of local markets to create unique DTC opportunities that drive customer lifetime value.

Merchant Services 88

Merchant Services Payment Services Technology Shipping Costs 88

BigCommerce

JUNE 5, 2018

Amazon edges near $1 trillion in market value. Amazon is the commodity market. Still, though it produces short-term profit, it eats into long-term return – and that’s not accounting for any future Amazon initiatives that eat into additional markets. But shifting to direct-to-consumer from a b2b wholesale model isn’t easy.

Payment Services 340

Payment Services eCommerce Marketing eCommerce Marketing 340

GetElastic

JUNE 7, 2016

Navigating the omnichannel universe is a challenge for many retailers. This article explores strategies for building an omnichannel business that makes sense to the reader’s unique business. At Elastic Path we work with leading B2C and B2B organizations to help them deliver enterprise e-commerce that is flexible and open.

Omnichannel 113

Omnichannel eCommerce Multi-channel eCommerce Technology 113

BigCommerce

MAY 4, 2018

The chatter was a mix of ecommerce technicalities, marketing strategies and a bunch of “I haven’t seen you in forever!”. Marketing, IT and development teams all block hotel rooms near one another, jetting off to hear what’s new and what’s next in their channel before heading out for drinks and dinner that night.

Workshop 419

Workshop Presentation Payment Services Merchant Services 419

Kibo

APRIL 26, 2022

A pivot to omnichannel shopping is also being adopted by consumers. For marketers, this means eCommerce agility should be top of mind. Why should marketers care about headless commerce? Headless commerce turns this multi-channel shopping journey into an omnichannel experience by unifying all touchpoints and data.

Payment Services 62

Payment Services Marketing Multi-channel Mobile 62

GetElastic

OCTOBER 21, 2022

This is a comprehensive list of top eCommerce experts and influencers with expertise in search engine optimization, branding, digital marketing and growth, digital commerce transformations , B2B eCommerce , and digital commerce technology. Neil Patel: Co-Founder at Neil Patel Digital , SEO and Growth-Marketing Guru.

eCommerce 113

eCommerce B2B Social Media Multi-channel 113

365 Retail

APRIL 4, 2024

Providing excellent customer service, whether you’re working within a B2B or B2C focussed industry remains paramount for successful business growth and retention. If this digital marketing channel is to be leveraged correctly, then retail-based digital expertise is needed to provide business with a competitive edge.

Multichannel 59

Multichannel Merchant Services Retail Supplies 59

Ecommerce Platforms

AUGUST 10, 2021

At the virtual Make it Big event, the leading speakers will discuss today's relevant topics such as social commerce, digital innovation, customer experience, artificial intelligence, and emerging global markets. Conquering High-Risk Verticals with Influencer Marketing. Harnessing the Power of AI to Sell More.

eCommerce 211

eCommerce Merchant Services BigCommerce Payment Services 211

GetElastic

DECEMBER 16, 2021

Best headless commerce platform vendors you should be considering: There are a TON of commerce platform vendors in the market (headless and traditional), so it can be overwhelming to try to tell them all apart. Company Overview: Commercetools is the world’s leading platform for next-generation B2C and B2B commerce.

Magento 113

Magento B2C Merchant Services B2B 113

RTP blog

APRIL 9, 2018

These investments speak to Nordstrom’s commitment of providing superior service through the omnichannel and personalization capabilities these technologies bring to the table. Blending Online And Offline Nordstrom’s acquisitions further support the importance of omnichannel experiences.

Customer Experience 150

Customer Experience Customer Omnichannel eCommerce 150

Kibo

SEPTEMBER 14, 2021

The global B2B ecommerce market was worth $6.6 This is nearly twice the size of the global B2C market, which was valued at just under $3.7 The pandemic accelerated the shift from offline to online purchases for both B2B and B2C retailers, but B2B is outpacing B2C growth by nearly 200%.

eCommerce Platforms 62

eCommerce Platforms Payment Services B2B eCommerce 62

BigCommerce

APRIL 25, 2018

Even in 2009, the platform offered comprehensive store set-up functionality, customizable design themes, hosting, catalog management, order management, and an ecosystem of related solutions for payments, shipping, marketing, etc. BigCommerce is now the SaaS leader serving enterprise-level, mid-market sites.

BigCommerce 385

BigCommerce Merchant Services Customer Payment Services 385

BigCommerce

MAY 15, 2018

For you, Amazon’s commodity market is profitable but earns little brand equity. The plain truth of it was that self-hosted platforms like Magento were very complex to work with and took a long time to go to market. Companies can go to market much faster. Marketing and Expanding to Omnichannel. Get the template.

Merchant Services 419

Merchant Services Payment Services eCommerce Platforms Technology 419

Kissmetrics

MARCH 30, 2018

Interestingly, this growth pattern is not solely a retail B2C phenomenon. In fact, B2B e-commerce worldwide sales in 2017 peaked at $7.7 trillion, which is 235% higher than B2C. You have probably heard the term omnichannel before. This once again proves that SMS marketing is not only alive but thriving.

eCommerce 210

eCommerce eCommerce Marketing Marketing Shipping Costs 210

Kibo

SEPTEMBER 7, 2021

The terms omnichannel and multichannel have become the default ways of discussing modern retail. How Does Omnichannel Compare to Multichannel. Omnichannel means giving a consistent experience at every single touchpoint a customer engages with your brand. 7 Reasons Why You Need to Invest in Omnichannel Solutions.

Multichannel 62

Multichannel Omnichannel Multi-channel Social Media 62

Ecommerce Platforms

MARCH 9, 2023

In this Zoho CRM review, we’ll be walking you through one of the top-rated customer relationship management tools on the market. The software acts as a central environment where companies can bring sales, marketing, and customer support solutions together, to access more conversions.

Live Chat 104

Live Chat Social Media Payment Services Payments 104

Pivotree Blog

JANUARY 11, 2024

The product data service is designed by taxonomists and powered by AI and ML to get products to market 60% faster and 75% cheaper than traditional manual methods. Control Tower addresses that market need. Pivotree SKU Build has been created to deliver fully enriched and curated SKUs.

Fulfillment 52

Fulfillment B2B Supplies B2C 52

ROI Revolution

JANUARY 3, 2020

Welcome to the final monthly marketing recap of 2019! For our December 2019 marketing news recap, we’ll be covering some of the biggest news in the digital marketing world since last time , including slowing Instagram growth, new privacy laws impacting the U.S., the best marketing campaigns of 2019, and more.

Marketing 78

Marketing Social Media Food and Beverages Omnichannel 78

ROI Revolution

JUNE 17, 2019

See how Susan Tynan grew her online business and expanded a mostly nonexistent market, all by keeping one strategy as her guiding north star: putting the customer first. The Marketing Stack: Demystify the Array of Solutions to Build and Optimize. Selling B2B or B2C: What B2B and Brands Must Get Right on Technology.

eCommerce 100

eCommerce Internet Retail B2B B2C 100

GetElastic

SEPTEMBER 23, 2021

The Gartner Magic can be a helpful resource to understand various different markets and the various vendors within those markets. Gartner defines visionaries as: Visionaries demonstrate the ability to disrupt established commerce markets through innovation. This blog seeks to provide clarity on these topics!

B2B 148

B2B Omnichannel Management Recommendation 148