Cyber Weekend Benchmarking Data: 2023 SaaS and Software Holiday Spend Report
FastSpring
OCTOBER 25, 2023
And does it improve B2B sales too, or is it more just a B2C advantage? How B2B vs. B2C sales compare. While in prior reports, we focused on a small segment of specific companies over three years for B2C vs. B2B comparisons, this year, we expanded the data set. But don’t sleep on B2B sales in Q4.
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