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The Empowered Marketer: Winning with Subscription Box Marketing

Optimizely

The popularity of subscription boxes isn’t slowing down. But because subscription boxes are such a successful business model, the market has also gotten far more competitive. But because subscription boxes are such a successful business model, the market has also gotten far more competitive. and much more. Enjoying this episode?

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Cyber Weekend Benchmarking Data: 2023 SaaS and Software Holiday Spend Report

FastSpring

And does it improve B2B sales too, or is it more just a B2C advantage? How B2B vs. B2C sales compare. While in prior reports, we focused on a small segment of specific companies over three years for B2C vs. B2B comparisons, this year, we expanded the data set. Below, we’ll cover: U.S. sales trends by month and quarter.

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4 Customer Retention Strategies for Your Subscription Business 

Kibo

In the midst of uncertain economic times, many businesses are considering subscription business models and how they can be used to drive customer loyalty. Despite the economic conditions, the subscription economy remains strong —the overall market has a predicted worth of up to $3 trillion.

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Should Your B2C Brand Switch to Direct-to-Consumer?

Optimizely

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). Instead, you want to build up your email subscriptions to get traffic that way instead.

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5 Ways to Instantly Gain More Leads

Kissmetrics

First, you need to draw traffic to your website or social media platform. There are many ways you can do this, from paying for Google Ads or promoting your hashtags on social media. Hosting training webinars works in both the B2B and B2C space, depending on who your target market is.

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How the eco-friendly consumer breeds new subscription-based business models

GetElastic

The company recently launched Coyuchi for Life, the first sustainable subscription model for home textiles. As a company with a target audience of 30-50-year-old females, their subscription service allows the environmentally-conscience consumer the ability for newness with their sustainable and renewable products. Enter Coyuchi.”.

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6 Ways to Turn Product Subscription Skeptics into Loyalists 

Kibo

Newspapers have been using the subscription business model for decades, and only in the last decade has the subscription model expanded into products. From dog food and razor blades to clothing and wine, subscriptions have made their way into many aspects of our everyday lives. Who’s signing up for product subscriptions.