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Digitized Journeys, Expanding Options, And Maturing Segments Define Today’s B2B Martech Stack

Forrester eCommerce

In mapping the current and future state of the B2B marketing ecosystem in our just-published “The Forrester Tech Tide™: B2B Marketing Technologies, Q3 2020” report, we found that: Digitization drives investment.

B2B 196
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Emerging tech to meet B2B buyer expectations 

GetElastic

With a market of that size, B2B organizations need to start planning now as to how they’ll compete for a piece of that trillion-dollar share.  In   In order to compete, companies must differentiate – and that comes down to the customer experiences they deliver.

B2B 136
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Are You Modernizing Your B2B Go-To-Market Strategies?

Forrester eCommerce

Last week I had the opportunity to speak at a dinner event with 20+ senior marketers and business partners that InsideView sponsored. We wanted to explore how well marketing and sales are facing up to new go-to-market challenges associated with buyer behavior change in general, ABM specifically.

B2B 261
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Klaviyo vs. MailChimp: Features, Pros & Cons

Groove

No matter the size of your B2B or B2C eCommerce business, Klaviyo can help your store grow. Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. Real-Time Customer Data. Data Science. Klaviyo Features. Automation. Klaviyo Pros.

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Ahead of the Holidays, Here’s What Ecommerce can Learn from Self-Checkout Shortcomings

Retail TouchPoints

Use the data you have to your advantage. For those that haven’t invested in their checkout infrastructure or have put off upgrading it, the holidays might seem like a distant event that don’t demand immediate attention. He has more than 20 years of experience focusing on driving global online commerce across B2B and B2C channels.

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Three Strategies to Employ in 2023 to Boost Retail Profitability in Spite of Inflation and Economic Uncertainty

Retail TouchPoints

Thanks in some part to Amazon’s October Prime Day, Black Friday is no longer a one-day event that occasionally culminates in shoppers fighting over a doorbuster sale on toasters. At Coveo, McGlynn gets to converge his background in search, content management, customer analytics and ecommerce into Coveo’s Commerce business.

eCommerce 208
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5 Best Paddle Alternatives in 2024

FastSpring

Instead, the company bills itself as billing and financial operations for B2B SaaS, and the featureset is much more focused on back-end operations. Extensive JSON-based webhooks to reduce API calls and reliably listen to events on FastSpring to trigger actions in your app, website, or business systems.