Optimizely

MARCH 22, 2019

That’s why we’re so excited to share that Zaius won the award for Best Customer Relationship Management Platform (CRM) at last night’s Marketing Technology Awards 2019. You constantly have to stay on top of new channels, new platforms, and evaluate your own marketing stack. Hopefully, awards like this make your choices even easier.

B2C 286

B2C Marketing Technology Channel 286

Optimizely

JANUARY 29, 2019

But there are two that everyone keeps talking about: CDP and B2C CRM. The Customer Data Platform (CDP) and Business-to-Consumer Customer Relationship Management (B2C CRM) promise similar capabilities, but deliver very different functionality for marketers. What is a B2C CRM? And this is true of B2C CRMs as well.

B2C 210

B2C Customer Data eCommerce Platforms B2B 210

Optimizely

OCTOBER 5, 2017

When you think of a Customer Relationship Management system (CRM), what do you imagine? . A CRM is the one place where all of your customer data lives, creating a single source of truth on which to base business decisions and manage customer engagement. Managing accounts vs. people. …and much more.

B2C 186

B2C B2B Multi-channel Management 186

Forrester eCommerce

NOVEMBER 19, 2019

Even though the category is cross-channel campaign management, CCCM is more than just campaigns. Don’t let the name fool you. CCCM technology is evolving to address contextually relevant customer interactions, and marketers are turning to CCCM solutions to support their moments-based marketing capabilities.

Channel 219

Channel Management Technology Marketing 219

CPC Strategy

APRIL 30, 2024

News Tinuiti Recognized in Forrester Report for Media Management Excellence By Tinuiti Team Apr 30 2024 Tinuiti, the largest independent full-funnel performance marketing agency, has been included in a recent Forrester Research report titled, “The Media Management Services Landscape, Q2 2024.”

Management 84

Management B2C Marketing Channel 84

Forrester eCommerce

NOVEMBER 2, 2018

Maturing Into A Horizontal Channel Management Platform Aligned With CRM and Marketing Automation. Channel and alliance leaders are known to be good jugglers. With the average partner program containing over 90 distinct components, encouraging channel growth while mediating conflict is a complex undertaking.

Management 417

Management Channel Marketing Multichannel 417

Forrester eCommerce

AUGUST 12, 2021

The CCCM market is growing as independent players deliver innovation that outshines many of their more established competitors.

Channel 330

Channel Marketing Management B2C 330

ESW

AUGUST 29, 2023

Expanding DTC channels to global markets involves many complex and moving parts. The ESW Cartridge for B2C Commerce is a light-touch integration that lets brands give their customers a seamless, domestic-equivalent purchase and post-purchase experience. And now, that solution is available for SFCC clients on the Salesforce AppExchange.

B2C 78

B2C Payment Services Multi-channel Payments 78

Optimizely

JANUARY 10, 2019

But even more importantly, top B2C marketers are honing their skills and working to become well-rounded. More and more marketers see the need to move beyond traditional marketing skills related to campaign management and execution. These three roles are all very different, but equally important to success in B2C marketing today.

B2C 231

B2C Marketing Social Media Customer Loyalty 231

Forrester eCommerce

APRIL 29, 2021

Done right, CCCM delivers more than outbound campaigns. In this Forrester Wave™, we compare CCCM solutions from enterprise marketing software suite vendors.

Channel 228

Channel Marketing Management B2C 228

ChannelAdvisor

APRIL 25, 2022

To provide this more B2C-like experience, B2B organizations must ensure products on their sites are easy to find, the purchasing process is seamless, and delivery is fast, flexible and reliable. . Try out new channels quickly and make adjustments on the fly to profitably reach those buyers. .

Multichannel 97

Multichannel B2C B2B eCommerce 97

ChannelAdvisor

APRIL 25, 2022

To provide this more B2C-like experience, B2B organizations must ensure products on their sites are easy to find, the purchasing process is seamless, and delivery is fast, flexible and reliable. . Try out new channels quickly and make adjustments on the fly to profitably reach those buyers. .

Multichannel 95

Multichannel B2C B2B eCommerce 95

Optimizely

NOVEMBER 16, 2017

If you manage to pull together all of your customer data, you can gain really powerful insights into what marketing tactics work and what don’t. In order to succeed, B2C marketers have to be half artist, half data scientist. It’s time for B2C marketers to get a better handle on customer data. Without it, you’ll be flying blind.

B2C 150

B2C Marketing Customer Data eCommerce Marketing 150

Kibo

NOVEMBER 1, 2021

It represents the new normal in how B2B and B2C consumers research, purchase, and acquire products. Consumers are dividing their shopping journey across multiple online and offline channels, including in-store browsing, ranked as the most useful touchpoint by consumers in the Google survey. What Is Omnichannel Order Management?

Omnichannel 114

Omnichannel Management Multichannel B2C 114

Optimizely

APRIL 5, 2018

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). You need an ecommerce platform, a B2C CRM , a handle on your supply chain, and much more.

B2C 170

B2C Consumer Shipping Costs Supplies 170

Forrester eCommerce

SEPTEMBER 11, 2020

Over the next decade, four factors will fundamentally drive how firms must evolve to meet consumer buying demands. Start exploring them.

B2C 425

B2C Consumer Customer Loyalty Channel 425

Kibo

AUGUST 26, 2022

We’re thrilled to announce that Kibo ranked highest for B2C Digital Commerce Use Case in the August 2022 Gartner Critical Capabilities for Digital Commerce Platforms report! Kibo ranked second for B2C and B2B Digital Commerce on the Same Platform Use Case, and highly for B2B Digital Commerce and Composable Commerce Use Cases.

B2C 62

B2C B2B Subscription Reference 62

ChannelAdvisor

MARCH 10, 2022

While most brands previously saw e-commerce as one channel in their go-to-market strategy, it now consists of a multitude of channels — each with its own complexities from costs of listing to storage to fulfillment. Connecting to the right channels in the right way. Connecting to the right channels in the right way.

Multichannel 109

Multichannel Channel Shipping Costs Drop Ship 109

Forrester eCommerce

MARCH 11, 2020

Channel-specific metrics cause headaches, and reporting is a hodgepodge of data sources and dashboards from multiple martech and measurement tools. Measuring marketing performance is not just a tongue twister; it’s hard work.

Marketing 339

Marketing Management Channel Customer 339

Sailthru

NOVEMBER 19, 2019

For the past several years, Forrester has published the Forrester Cross Channel Campaign Management Wave, their analysis of marketing technology vendors based on current offering and strategy in this field. Next-generation CCCM requires customer data management, advanced analytics, and cross-channel orchestration, among others.

Channel 74

Channel Management B2C Reference 74

ChannelAdvisor

MARCH 10, 2022

While most brands previously saw e-commerce as one channel in their go-to-market strategy, it now consists of a multitude of channels — each with its own complexities from costs of listing to storage to fulfillment. Connecting to the right channels in the right way. Connecting to the right channels in the right way.

Multichannel 98

Multichannel Channel Shipping Costs Drop Ship 98

GetElastic

SEPTEMBER 2, 2021

I have been an Account Manager and Consultant for a large portion of my career before making the switch to sales and marketing operations a few years back. Earlier this year, Elastic Path announced its BETA release of Account Management for Elastic Path Commerce Cloud. Market Trends in B2B eCommerce. Time = Money.

B2B 141

B2B Management eCommerce B2C 141

Retail TouchPoints

JANUARY 24, 2024

B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies. These AI applications range from optimizing pricing and inventory management to fraud prevention.

B2B 210

B2B eCommerce BigCommerce Omnichannel 210

TradeGecko

JULY 19, 2017

Are you selling both business-to-business (B2B) and business-to-consumer (B2C)? If you are and you’re using the same payment platform to handle your B2B and B2C transactions, you may have realized that reconciling your books can be a complicated affair.

B2C 60

B2C B2B Management Books 60

TradeGecko

JULY 19, 2017

Are you selling both business-to-business (B2B) and business-to-consumer (B2C)? If you are and you’re using the same payment platform to handle your B2B and B2C transactions, you may have realized that reconciling your books can be a complicated affair.

B2C 60

B2C B2B Management Books 60

Kibo

APRIL 8, 2020

With the strain to be noticed felt even more keenly now, how can publishers maximize their own storefronts and enhance the B2C experience in addition to their existing B2B sales? Having your own ecommerce operation doesn’t have to be complicated, and gives you an opportunity to manage the message.

Books 108

Books B2C B2B Social Media 108

Retail TouchPoints

MAY 18, 2023

Consumers can now browse and buy Touchland sanitizer across multiple channels, including the brand’s DTC ecommerce site, marketplaces like Faire and even on the shelves of big-name retailers like Ulta , Target and Sephora. After six months of B2C sales in the U.S., This is the key to growth.”

POS 234

POS Channel B2C Social Media 234

Optimizely

JULY 5, 2018

If you’re in B2C marketing — especially email marketing — you’ve likely seen an incredibly complex decision tree at some point. However, decision trees and flow charts can quickly become overwhelming, confusing, and make it tough to gauge the performance of your B2C marketing. Lack of cross-channel visibility.

Omnichannel 218

Omnichannel B2C Multi-channel Channel 218

Groove

NOVEMBER 24, 2020

This means that website owners don't need an external server to manager their business. BigCommerce sync across many channels, like Instagram, Pinterest and more to help get your brand in front of your target audience and convert more customers. B2B Support. Conclusion.

BigCommerce 368

BigCommerce Payments Payment Services B2B 368

CPC Strategy

APRIL 16, 2024

B2C marketing leaders can use this research by Principal Analyst Tina Moffett to understand the intersection of marketing analytics capabilities and use cases to determine the vendor or service provider best positioned for their analytics and insights needs. What is the optimal marketing channel mix to maximize brand awareness?

Marketing 90

Marketing B2C eCommerce Channel 90

BigCommerce

MARCH 27, 2018

To give that a bit of perspective, global B2C sales topped $2.1 B2C ecommerce accounted for $660 billion in 2017. That’s a 262% difference between B2B and B2C revenue globally, and a 68% difference in the U.S. Wholesale ecommerce is already a lucrative channel for plenty of B2C businesses. In the U.S. In the U.S.,

B2B 333

B2B B2C eCommerce Multi-channel 333

Liveintent

JUNE 22, 2022

The marketing channel or channels that help you achieve these objectives quickly and easily are likely to become your favorites, possibly leading you to focus the majority (if not all) of your marketing efforts on them. Instead of putting all your eggs in one basket, consider marketing channel diversification.

Channel 62

Channel Marketing B2C Blog 62

BigCommerce

MARCH 31, 2017

Many online brands are both B2B and B2C –– and even use their same homepage for each audience, segmenting into customer groups for individual merchant accounts. Assurant launched a business-to-employee ecommerce site with BigCommerce, saw incredible growth and then used that same site to sell B2B and B2C.

B2B 402

B2B eCommerce B2C Merchant Services 402

BigCommerce

AUGUST 15, 2018

Over time things like item numbers, references, catalogs, SKUs , images and videos, translations, localizations, documentation, custom attributes and more become impossible to manage. Once other factors are added like trying to manage multiple price lists, geographic locations, languages, currencies, promotions, etc.

Information 212

Information Management Merchant Services Multi-channel 212

Groove

FEBRUARY 4, 2022

Business to Business (B2B) Wholesaling is NOT Business to Consumer (B2C) or Direct to Consumer (D2C). Here’s how they vary: B2C companies typically buy products from a wholesaler and sell those products at a markup to consumers on their eCommerce store. Inventory Management Integrations. What is B2B Wholesale? Account Discounts.

Payment Services 195

Payment Services B2B Operations Shipping Costs 195

BigCommerce

JUNE 15, 2017

No one wants to be held to a 12-month launch timeline costing half a million dollars or more for an ecommerce campaign, B2C site or employee site. These shopping experiences vary from creating unique direct to consumer shopping channels on social media to custom purchasing portals that serve a B2B customer segment. Paul Mitchell.

BigCommerce 418

BigCommerce eCommerce B2B B2C 418

Retail TouchPoints

DECEMBER 29, 2021

One of the benefits of D2C brands having full control of their content is that it’s easier to manage via an agile content development workflow and robust content management system. This allows Glossier another channel to gather consumer feedback easily and engage directly. Grace Chen is Enterprise Solutions Manager at SGK.

Social Media 281

Social Media Beauty and Health B2C Subscription 281