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Should Your B2C Brand Switch to Direct-to-Consumer?

Optimizely

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). But should your GPG brand start selling direct-to-consumer?

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Understanding eCommerce Business Models: A Guide

Wiser

Key factors to consider include the brand’s target audience, product offerings, pricing strategy, and scalability. It encapsulates everything from the type of goods or services sold, to the pricing strategy and marketing tactics employed. The role of eCommerce models in online businesses is multifaceted.

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How Your Brand Can Reward Holiday Shopping Procrastinators

Retail TouchPoints

In light of well-publicized shipping delays and inventory shortages, they may find some empty shelves. Top Consumer Stress Factors. Let’s back up for a moment and consider some recent pre-holiday consumer data. adults revealed that, while expectations around delivery and shipping are split, concern has begun to rise.

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How B2B Companies Can Create B2C-like Experiences with a Multichannel Commerce Platform

ChannelAdvisor

To provide this more B2C-like experience, B2B organizations must ensure products on their sites are easy to find, the purchasing process is seamless, and delivery is fast, flexible and reliable. . Buyers are purchasing more like consumers, and that discovery process is similar, which means it’s much more diverse.

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How B2B Companies Can Create B2C-like Experiences with a Multichannel Commerce Platform

ChannelAdvisor

To provide this more B2C-like experience, B2B organizations must ensure products on their sites are easy to find, the purchasing process is seamless, and delivery is fast, flexible and reliable. . Buyers are purchasing more like consumers, and that discovery process is similar, which means it’s much more diverse.

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Top 10 B2C Online Marketplaces to Watch in 2020

Algopix

Best B2C marketplaces in 2020 and what can you learn from them? The option of opening up direct interaction between vendors and marketplace consumers is worth considering. . Other perks include free shipping and a 5% discount off Target credit cards. Orders can be shipped independently or by SBN (Shipped by Newegg).

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Three Strategies to Employ in 2023 to Boost Retail Profitability in Spite of Inflation and Economic Uncertainty

Retail TouchPoints

Forrester predicts retailers, which are already facing operational and supply chain challenges, will react to the uncertainty in 2023 by shifting to managing rising costs by rolling back offers such as free returns or delivery, and investing in optimization technologies such as order management systems. Retail is already changing.

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