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Ecommerce Shipping: Your Step-by-Step Guide to Shipping Profitability

BigCommerce

Putting an effective ecommerce shipping strategy in place is one of the most impactful steps you can take to grow your business online. Of course, while shipping can be a powerful point of differentiation for your brand, it’s important to make sure that your company can actually act on the strategy. Ecommerce Shipping Best Practices.

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Should Your B2C Brand Switch to Direct-to-Consumer?

Optimizely

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). But should your GPG brand start selling direct-to-consumer?

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WEBINAR: The Rise of the B2C Marketer

Optimizely

The role of B2C marketers is shifting rapidly. Today, the vehicle for marketing messages has changed to smartphones and social media, but the style of communication remained largely the same — marketers speaking at consumers without really listening to them in exchange. Mike Swanson of Stio. Watch the Webinar Now.

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How B2B Companies Can Create B2C-like Experiences with a Multichannel Commerce Platform

ChannelAdvisor

To provide this more B2C-like experience, B2B organizations must ensure products on their sites are easy to find, the purchasing process is seamless, and delivery is fast, flexible and reliable. . Buyers are purchasing more like consumers, and that discovery process is similar, which means it’s much more diverse.

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How B2B Companies Can Create B2C-like Experiences with a Multichannel Commerce Platform

ChannelAdvisor

To provide this more B2C-like experience, B2B organizations must ensure products on their sites are easy to find, the purchasing process is seamless, and delivery is fast, flexible and reliable. . Buyers are purchasing more like consumers, and that discovery process is similar, which means it’s much more diverse.

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Leveraging eCommerce for B2B Wholesale Operations

Groove

Business to Business (B2B) Wholesaling is NOT Business to Consumer (B2C) or Direct to Consumer (D2C). Here’s how they vary: B2C companies typically buy products from a wholesaler and sell those products at a markup to consumers on their eCommerce store. Shipping & Pickup. Customer Accounts. Conclusion.

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The Empowered Marketer: Building a High-Value B2C Brand that Lasts

Optimizely

It’s not something we talk about often, but it can be a huge sticking point for B2C brands and retailers alike. With a focus on direct to consumer brands, he is always looking for a way to help his clients identify the gaps in their marketing strategy and find new ways to drive revenue. The biggest mistake most B2C marketers make.

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