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Why B2C Marketers Need to Own All Customer Data

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Your B2C brand has a big sale coming up to move excess women’s shoe inventory and make room for next season’s styles. In order to do that, you need access to your customer data. What you can do — and what you need to do — is have access and ownership of all customer data yourself. Seems simple?

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How Integrations Power B2C Marketing

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But in the world of B2C marketing, many aren’t yet using integrations to their full potential. That’s why integrations are the key technology that will power B2C marketing in 2018. Here’s how integrations can lift your B2C marketing strategy to new heights. Integrate all your customer data.

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Why B2C Marketers Need a Single Source of Data

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When every single platform is collecting data, things can get messy, fast. If you manage to pull together all of your customer data, you can gain really powerful insights into what marketing tactics work and what don’t. But many of today’s marketing tools don’t make it easy to see all the data in one place.

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How Contextual Commerce Improves Customer Loyalty

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But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Every B2C marketer needs to know about contextual commerce. That’s why contextual commerce is so important in B2C marketing. How can contextual commerce improve loyalty?

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Dynamic Customer Segmentation is a Creative Marketer’s Best Friend

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Most B2C marketers think they already know everything about email segmentation. But segmentation can be much more than just static email lists of your customers. Dynamic customer segmentation can significantly outperform a traditional email segment. What is dynamic customer segmentation? A few segments to try.

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Who Exactly is Your Ideal Ecommerce Customer?

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As a B2C marketer, you can’t market to everyone or you’ll sell to no one. You have to specifically target your ideal customers, and to do that, you must really understand your top buyers. This is exactly why you need an ideal ecommerce customer profile. Collect your loyal customer data. …and much more.

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A Customer’s Second Purchase Is More Important Than Their First

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And with it, your chances of getting buyers to return and make a repeat purchase go out the window, leaving you with a non-existent customer loyalty strategy. Yet despite this, many marketers still celebrate their customer acquisition rates as if gaining one-time buyers is what matters most. Two purchases are better than one.