Optimizely

OCTOBER 26, 2017

In many marketing systems, each of these interactions is logged as a separate individual buyer. As a B2C marketer, this makes it tough to track how your customers actually interact with your brand. Your customers could use up to five different devices within the same purchasing cycle, according to DigitasLBI.

Customer 186

Customer B2C Customer Data Mobile 186

Optimizely

SEPTEMBER 6, 2018

That’s why the end goal in ecommerce marketing shouldn’t be the first purchase—it should be the second purchase. It’s after this point that customers are more likely to return for additional purchases. Consider the fact that loyal, repeat customers spend up to three times as much as one-time customers.

Customer Loyalty 332

Customer Loyalty B2C Recommendation Marketing 332

Optimizely

FEBRUARY 8, 2018

Every B2C marketer today is already investing in multiple channels, doing a million different things to drive revenue with creative marketing campaigns on Instagram , Google, Facebook, traditional email marketing campaigns, and more. Centralize your marketing data. You have to measure multiple channels.

Multi-channel 186

Multi-channel Channel Marketing B2C 186

Optimizely

AUGUST 9, 2018

The challenge is how to convey that understanding of what your product does to the consumer on the other side of the keyboard.” For many B2C brands, the customer is the center of the world. But despite this, many brands make a lot of assumptions about what their customers want and need. Seamless Customer Experience Wins.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

Optimizely

DECEMBER 5, 2017

As your customers move through their unique lifecycle stages, your ecommerce brand should engage with them at each step of the way. In our recent study , we found that customer lifecycle marketing is not a focus for most B2C marketers. Use customer data to segment buyers. 1 Purchase.

eCommerce 150

eCommerce B2C eCommerce Marketing Channel 150

Optimizely

AUGUST 31, 2017

As a B2C marketer, you habitually send out emails that say “Hi [Your Name]”, offer Facebook ads that show products buyers clicked on, but never bought, and send push notifications based on current location. Your ecommerce business relies on this type of technology-driven personalization for one reason: it’s incredibly effective.

eCommerce 199

eCommerce B2C Gifts Marketing 199

Optimizely

AUGUST 27, 2019

Last week, eTail East 2019 was back in Boston with four days of retail and ecommerce insights from top B2C marketers. The Zaius team came prepared with plenty of cookies, and we even sat in on some sessions in between confessionals to cheer on our customers. . So what did we learn?

Channel 150

Channel Department Stores B2C Recommendation 150

BigCommerce

FEBRUARY 13, 2018

Types of Ecommerce. Generally, there are six main models of ecommerce that businesses can be categorized into: B2C. Let’s look at each type of electronic commerce in a bit more detail. Business-to-Consumer (B2C). B2C ecommerce ecompasses transcations made between a business and a consumer.

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

GetElastic

SEPTEMBER 2, 2021

I have been an Account Manager and Consultant for a large portion of my career before making the switch to sales and marketing operations a few years back. I recently joined Elastic Path in January of 2021, where I am really enjoying working in the eCommerce market and learning a ton. Selling "Inside" of Digital. Source: J.D.

B2B 141

B2B Management eCommerce B2C 141

Optimizely

NOVEMBER 20, 2018

If your B2C brand sells pricey products, however, you don’t just want come-and-go shoppers who get their fill from a single big purchase and never come back. Loyal, long-term customers are the name of the marketing game because they drive your bottom line. Use content to create a one-of-a-kind customer experience.

Shipping Costs 220

Shipping Costs Multi-channel Events Recommendation 220

Omnisend

MAY 24, 2023

These include ecommerce platforms, such as Shopify and WooCommerce. These integrations make it simple to link email campaigns with other marketing efforts. Looking to optimize your ecommerce sales? Customer support One of Omnisend’s strong points is its award-winning customer support. 5 Shopify rating : 4.5/5

Marketing 158

Marketing Live Chat Social Media Shopify 158

BigCommerce

APRIL 14, 2017

of other abandoned carts, many people will begin your checkout flow. And, when you have their email, you can trigger an abandoned cart series to bring that customer back and earn their sale. Let’s say we have 100 abandoned carts –– and 41 of them (just to round it out) abandon because of reasons other than not being ready to purchase.

Shipping Costs 411

Shipping Costs Payments Payment Services BigCommerce 411

Omnisend

MAY 31, 2023

Use Omnisend to power omnichannel marketing campaigns at scale Get started for free What Dotdigital has to offer? Email marketing : Omnisend offers an intuitive email builder and occasion-specific, ready-to-use templates. It also offers unique ecommerce features like a product picker and unique discount codes.

Live Chat 78

Live Chat Social Media Multi-channel Omnichannel 78

Omnisend

MAY 24, 2023

Moosend, on the other hand, offers only email marketing functionalities. It’s one of the alternatives to Moosend for ecommerce marketers, bloggers, and non-profit organizations looking for easier contact management. Customer support comparison ActiveCampaign provides email, live chat, and phone support.

Live Chat 78

Live Chat Shipping Costs Shopify eCommerce 78

BigCommerce

APRIL 21, 2017

Looking at your store’s overview data, including abandoned cart data , purchase funnel and most popular products is a great place to start. However, it’s helpful to dive into your customer data even further to really understand their behavior and who they are, enabling you to personalize their experience. Care about it.

eCommerce 420

eCommerce Shipping Costs BigCommerce Gifts 420

Ecommerce Platforms

OCTOBER 14, 2019

That's the global B2B ecommerce revenue forecast for 2020. The B2B ecommerce market size is growing rapidly YoY, but there's a big challenge here: 50% of B2B buyers prefer to purchase via B2C platforms. – Do you have any other problems that you've noticed in the content marketing space that you'd like to share?

B2B 132

B2B eCommerce Payment Services Multi-channel 132

Ecommerce Platforms

OCTOBER 22, 2021

According to Statista, the UK has the biggest eCommerce market in Europe, with revenue reaching £693 billion in 2019, up from £677.8 UK consumers spend more than £197 billion in B2C online sales, with clothes and household goods being some of the most popular items. Impressive figures, right? Your Existing Tools.

Payment Services 118

Payment Services Payments Merchant Services eCommerce 118

ROI Revolution

DECEMBER 2, 2021

On top of health concerns, brands across the globe have had grave concerns about the impact of coronavirus (COVID-19) on their brand, industry, and ecommerce as a whole. Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. Ecommerce was up 8.3%

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

OCTOBER 7, 2021

On top of health concerns, brands across the globe have had grave concerns about the impact of coronavirus (COVID-19) on their brand, industry, and ecommerce as a whole. Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. Ecommerce was up 8.3%

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

NOVEMBER 4, 2021

On top of health concerns, brands across the globe have had grave concerns about the impact of coronavirus (COVID-19) on their brand, industry, and ecommerce as a whole. Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. Ecommerce was up 8.3%

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

JANUARY 5, 2022

On top of health concerns, brands across the globe have had grave concerns about the impact of coronavirus (COVID-19) on their brand, industry, and ecommerce as a whole. Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. Ecommerce was up 8.3%

eCommerce 78

eCommerce Social Media Payments Payment Services 78