Optimizely

MAY 6, 2019

Much like the phases of the moon, your buyers go through a series of stages as they engage with your B2C brand. This is the customer lifecycle, and understanding the ins and outs of this ever-changing process is the key to effective ecommerce marketing. Not every B2C business has the same exact customer lifecycle.

eCommerce Marketing 170

eCommerce Marketing Customer Marketing eCommerce 170

Optimizely

JULY 18, 2018

They help you understand the story behind the marketing, getting you invested and helping you learn how to be better at your job as an ecommerce marketer. Writing is a key and powerful part of marketing, no matter what product you’re selling — something that Kaleigh Moore knows well. But wait, B2B? and much more.

B2C 150

B2C B2B Marketing BigCommerce 150

SellBrite

JULY 19, 2019

Whether you are reeled in by an Instagram ad, hear about a cool new product from a friend, or get a half-dozen texts from your wife reminding you to order more filters for the coffeemaker, most quick B2C purchases we make follow the above pattern. Every year, B2B buyers are acting more and more like B2C buyers. Let’s get to it.

B2C 114

B2C B2B eCommerce Live Chat 114

Inflow Insights

JULY 12, 2018

Adding a marketing automation system to your eCommerce marketing arsenal is typically a worthwhile high ROI effort and is a mandatory part of Inbound Marketing for eCommerce. But given the fast growing plethora of marketing automation systems available, which is best for your business? Detailed Analytics.

eCommerce Marketing 160

eCommerce Marketing eCommerce Marketing Payment Services 160

Optimizely

OCTOBER 9, 2017

The experts all agree: omnichannel marketing is key to success in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. This means it’s definitely not too late to get your brand on track with a better ecommerce marketing strategy.

Omnichannel 236

Omnichannel B2C Marketing Channel 236

Inflow Insights

OCTOBER 14, 2021

Publishing helpful articles, guides, videos and other content to answer questions that target customers are typing into search engines is a key part of your SEO content marketing strategy. One of our clients in the warehouse supplies niche does business with government contractors, healthcare, manufacturing, and other industries.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Algopix

MAY 5, 2020

What makes some models more successful than others, and what should you be doing to make your own marketplace stand out? While Amazon , Walmart and eBay still hold more than 60% of the eCommerce market in the US, growing demand translates into greater opportunities. . Facebook Marketplace.

B2C 78

B2C Shipping Costs Merchant Services Small Business Retail 78

Inflow Insights

JUNE 9, 2021

But, with such a fast-growing list of eCommerce marketing automation systems available, how do you decide which one is best for your business? We present our marketing automation comparison guide. Features to Compare in Marketing Automation Software. Use our free checklist to integrate the others into your approach today.

eCommerce Marketing 81

eCommerce Marketing eCommerce Marketing Payment Services 81

BigCommerce

JUNE 5, 2018

Download this guide to learn how top brands tackle: Direct-to-Consumer & B2C Implementations. Headless Commerce (API-First) Initiatives. Benefits of Using Headless Ecommerce Solutions. There are multiple benefits to using both commerce-led or a content-led ecommerce strategy. Download Your Guide.

Payment Services 340

Payment Services eCommerce Marketing eCommerce Marketing 340

Optimizely

DECEMBER 19, 2017

These are all incredibly specific buyers who are all looking for something very different from an ecommerce brand. As a B2C marketer, you can’t market to everyone or you’ll sell to no one. Most ecommerce businesses have at least three different personas they consider when setting their B2C marketing strategy.

Customer 300

Customer eCommerce B2C Fashion 300

Inflow Insights

MARCH 25, 2020

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Additional eCommerce Marketing Tactics Worth Considering.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. It’s important for both B2B and B2C eCommerce businesses.

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Optimizely

OCTOBER 3, 2017

For example, many B2C marketers used to rely on flash sales or coupon expirations to create a sense of FOMO. Here are a few ecommerce marketing strategies that can create FOMO for your buyers so they become your newest loyal customers. Unfortunately, a lot of B2C marketers today aren’t using push messages effectively.

Customer Loyalty 246

Customer Loyalty Customer B2C eCommerce Marketing 246

ChannelSale

MARCH 21, 2023

However, many consumers have said that they mainly rely on e-commerce stores to buy, shop and browse the products or items they like. Back in 2022, it was predicted the global e-commerce market would reach $5.7 Consumers, on the other hand, also had to choose either the “good-to-have things” or “must-have things.”

eCommerce 52

eCommerce eCommerce Marketing eCommerce Software eCommerce Platforms 52

Groove

AUGUST 20, 2020

The holiday season can be very stressful, so be sure to clearly state on multiple web pages the shipping deadlines, international shipping policies, days/hours left to qualify for overnight or two-day shipping, and other relevant shipping details. Leverage Content Marketing. one of the many benefits of content marketing.).

eCommerce 243

eCommerce Marketing Social Media Gifts 243

RTP blog

JUNE 3, 2019

Thanks to the expansion of e-Commerce, consumers are no longer stuck with only being able to shop at stores in close proximity to them. On the other hand, one thing holding us back from reaching this potential is a lack of understanding around global consumer preferences. For example, the Chinese e-Commerce market is worth.

Merchant Services 150

Merchant Services Payment Services Payments eCommerce 150

Groove

AUGUST 18, 2020

Many successful online businesses today leverage eCommerce marketing tools to grow their brand and achieve their business goals. In this blog, we're diving into the features, pros and cons of both Klaviyo vs. MailChimp to help you determine the best eCommerce tool for your business's needs. Klaviyo vs. MailChimp. Lower Price.

Merchant Services 370

Merchant Services Shopify Subscription Multi-channel 370

Optimizely

DECEMBER 19, 2017

These are all incredibly specific buyers who are all looking for something very different from an ecommerce brand. As a B2C marketer, you can’t market to everyone or you’ll sell to no one. Most ecommerce businesses have at least three different personas they consider when setting their B2C marketing strategy.

eCommerce 186

eCommerce Customer B2C Fashion 186

BigCommerce

MARCH 31, 2017

Many online brands are both B2B and B2C –– and even use their same homepage for each audience, segmenting into customer groups for individual merchant accounts. Assurant launched a business-to-employee ecommerce site with BigCommerce, saw incredible growth and then used that same site to sell B2B and B2C.

B2B 402

B2B eCommerce B2C Merchant Services 402

ecomdash

JULY 3, 2019

So, it’s safe to say that you could just use Amazon to help expand to these other regions. According to the report, Asia-Pacific B2C E-Commerce Market 2018 , more than 50% of global online shopping for retail products and services takes place in the Asia-Pacific region. Asia Pacific. Top Marketplaces in Italy.

eCommerce 68

eCommerce eCommerce Marketing B2C Mobile eCommerce 68

FastSpring

OCTOBER 13, 2022

In this report, you’ll find: Trends in US software sales by month and quarter How software sales vary across the globe throughout the year A comparison of B2B and B2C sales from quarter to quarter Tips on taking advantage of holidays and other seasonal opportunities around the world. B2B Versus B2C End Of Year Performance.

Payments 146

Payments Payment Services B2C B2B 146

GetElastic

APRIL 8, 2021

B2B ecommerce has exploded to become a major force in the US Economy, and an exciting new selling channel in many traditional industries. Forrester Research reports that the B2B ecommerce market totaled $889 billion in 2017. the volume of B2C online purchases. The B2B ecommerce market is growing bigger every day.

B2B 148

B2B eCommerce B2C Payment Services 148

Optimizely

MARCH 13, 2018

But before you join 7,500 other attendees at the world’s largest conference for retail and ecommerce innovation, you have a few things you should plan first. We want to make your life easy as B2C marketer and so we combed through every session for the absolute best. Zephrin Lasker, Head of Ecommerce, Rakuten Viber.

B2C 150

B2C Omnichannel Shipping Costs eCommerce 150

Optimizely

AUGUST 9, 2018

The challenge is how to convey that understanding of what your product does to the consumer on the other side of the keyboard.” For many B2C brands, the customer is the center of the world. As the ecommerce market gets even more crowded, the prices will only continue to rise. Brad Wolansky, CEO of Dover Saddlery.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

GetElastic

SEPTEMBER 1, 2021

Why is B2B eCommerce important? According to the 2021 B2B Ecommerce Market Report, sales on B2B ecommerce sites grew by 10% in 2021 to $1.39 Recent shifts in B2B buying behavior has forced businesses to evolve and invest in long-term digital commerce strategies. Carla Gonzales ( B2B ecommerce: start with a plan ).

B2B 147

B2B eCommerce B2C Payment Services 147

Groove

JANUARY 26, 2022

A B2B content marketing strategy is vastly different from that of B2C. Before getting started with content marketing, be sure to understand who your audience is, their purchasing behaviors and how you want to interact with them. 4 B2B Content Marketing Strategy Tips For Success.

B2B 150

B2B Marketing Reference SEO 150

Optimizely

SEPTEMBER 6, 2018

That’s why the end goal in ecommerce marketing shouldn’t be the first purchase—it should be the second purchase. If you’re not sure how to do this, using a B2C CRM is a great place to start.). Ultimately, what’s the key takeaway here for B2C marketers? Two purchases are better than one.

Customer Loyalty 332

Customer Loyalty B2C Recommendation Marketing 332

Optimizely

OCTOBER 17, 2017

If you’re like most B2C marketers, you’re probably already planning out the perfect email marketing strategy for Black Friday. If you can effectively market to your audience on these two days alone, it can make or break your entire year. However, other retailers have the exact same goals as you do.

B2C 341

B2C Marketing eCommerce Marketing Customer 341

Optimizely

APRIL 30, 2019

Our mobile phone addiction may be a bit intense, but the upside for ecommerce marketers is the opportunity to harness the power of SMS marketing. When you look at the numbers, it’s clear why SMS marketing is such a huge opportunity: The global average open rate is 94%. What is SMS marketing? Ready to try it out?

Marketing 268

Marketing eCommerce B2C Mobile 268

Optimizely

OCTOBER 26, 2017

In many marketing systems, each of these interactions is logged as a separate individual buyer. As a B2C marketer, this makes it tough to track how your customers actually interact with your brand. At the same time, it’s vital to understand your customer behavior so you can personalize your marketing to each customer.

Customer 186

Customer B2C Customer Data Mobile 186

Optimizely

AUGUST 31, 2017

As a B2C marketer, you habitually send out emails that say “Hi [Your Name]”, offer Facebook ads that show products buyers clicked on, but never bought, and send push notifications based on current location. Your ecommerce business relies on this type of technology-driven personalization for one reason: it’s incredibly effective.

eCommerce 199

eCommerce B2C Gifts Marketing 199

Groove

FEBRUARY 2, 2022

Paid media advertising is extremely beneficial for B2C and B2B businesses as there are many advertising formats and options available on social platforms. Have you ever looked at a product online, didn’t purchase it and then noticed it on other areas of the internet? Email Marketing. Paid Social Advertising. Conclusion.

Customer 150

Customer Customer Retention Merchant Services PPC 150

Optimizely

DECEMBER 5, 2017

As your customers move through their unique lifecycle stages, your ecommerce brand should engage with them at each step of the way. In our recent study , we found that customer lifecycle marketing is not a focus for most B2C marketers. In fact, it ranked almost at the bottom of most marketers’ priority lists.

eCommerce 150

eCommerce B2C eCommerce Marketing Channel 150

Optimizely

FEBRUARY 8, 2018

Every B2C marketer today is already investing in multiple channels, doing a million different things to drive revenue with creative marketing campaigns on Instagram , Google, Facebook, traditional email marketing campaigns, and more. As a B2C marketer, I’m sure the possibilities are immediately obvious.

Multi-channel 186

Multi-channel Channel Marketing B2C 186

Optimizely

APRIL 23, 2018

You can barely move (or read any articles online — this site included ) without hearing about the importance of data in ecommerce. Are you getting actionable insights that you can use to improve your B2C marketing efforts? Are you collecting the right information? How are you using it? Customer lifetime value.

eCommerce 186

eCommerce Social Media Marketing X-cart 186

Elsner

FEBRUARY 28, 2019

Start treating B2B as B2C: Host some of the best practices from B2C business model. Keynote to all B2B eCommerce marketers : Lead generation has to start with the customers and not you. Final words: To succeed online with B2B eCommerce, it is really important to mix well the bells and the whistles of B2C eCommerce.

B2B 110

B2B Definition eCommerce B2C 110

365 Retail

MARCH 8, 2023

In 2022, roughly 1 billion consumers shopped on e-commerce channels across China, generating 45.3% As one of the world’s largest e-commerce markets in terms of sales, retailers and brands should look to China to keep on top of key trends, innovations, and consumption behaviours. of all retail sales online.

eCommerce 72

eCommerce Outdoor eCommerce Marketing Hobbies 72