How B2B Companies Can Create B2C-like Experiences with a Multichannel Commerce Platform
ChannelAdvisor
APRIL 25, 2022
To provide this more B2C-like experience, B2B organizations must ensure products on their sites are easy to find, the purchasing process is seamless, and delivery is fast, flexible and reliable. . Other ongoing challenges include adopting a different mindset around reaching customers and the customer experience once you’ve found them.
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