Retail TouchPoints

AUGUST 24, 2023

All that spending will deliver a treasure trove of data for marketers and ecommerce managers to spot trends, buying patterns and other “in-the-moment” factors. Generative AI captures customer activity that can be combined with a retailer’s own zero-party data to create compelling, personalized shopping experiences and marketing campaigns.

Toys 239

Toys B2C Social Media Accessories 239

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 210

Customer B2C Customer Loyalty Customer Data 210

Optimizely

JANUARY 11, 2018

Most B2C marketers think they already know everything about email segmentation. But segmentation can be much more than just static email lists of your customers. Dynamic customer segmentation can significantly outperform a traditional email segment. What is dynamic customer segmentation? A few segments to try.

Customer 334

Customer B2C Customer Data Improvements 334

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 150

Customer B2C Customer Loyalty Customer Data 150

SellBrite

JUNE 7, 2017

The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead. In B2C it’s about furthering or deepening the experience.”. Share in comments!

Customer Loyalty 161

Customer Loyalty Social Media Customer Customer Retention 161

Groove

JULY 23, 2020

Whether your goal is to automate marketing or sales initiatives, improve site search, increase customer loyalty or convert more customers, there is a software for you. for customer loyalty programs. BigCommerce reports that it costs 5 times less to retain existing customers than it does to acquire new ones.

eCommerce Marketing 332

eCommerce Marketing eCommerce Marketing Customer Loyalty 332

Groove

JANUARY 19, 2022

You’ll need to use an email marketing software, such as HubSpot or Klaviyo , to leverage your contact’s data for personalization purposes - like if you want to include their first name in an email or segment the recipient list based on behavioral data. Potential Friction Point: Customer Loyalty Program Doesn’t Feel “Worth It”.

eCommerce 370

eCommerce Merchant Services Customer Payment Services 370

Optimizely

SEPTEMBER 25, 2018

Acquiring new customers is no longer enough to build a successful B2C business. As the cost of customer acquisition rises across channels, you have to focus your energies on incentivizing the repeat purchase to build a sustainable and growing business. Programs that work to drive customer loyalty long-term.

Webinar 199

Webinar Marketing B2C Customer Loyalty 199

Optimizely

JANUARY 9, 2019

The role has evolved beyond simple campaign management to focus on the entire customer experience, from the first moment of interaction to customer loyalty. In order to thrive in 2019, top B2C marketers today have to be a combination of: Marketing Technologist. Data Scientist. Brand Marketing Artist.

B2C 39

B2C Marketing Customer Loyalty Customer Experience 39

Groove

MARCH 24, 2022

We analyze data on your customers to gain an understanding of why they buy. Then, we develop buyer personas to showcase the purchase intentions of your business’s ideal customer. In addition, we utilize your marketing data so that we can help prepare you for the future growth of your business. BigCommerce Website Design.

BigCommerce 195

BigCommerce B2C eCommerce Marketing B2B 195

Optimizely

MAY 20, 2019

Boston, MA: Zaius , the world’s leading B2C CRM, announced today four new executive hires to further accelerate growth and the company’s clear leadership in the MarTech industry. This experience will be invaluable as we revolutionize how B2C companies delight their customers at every interaction.”. Need an assist?

B2C 150

B2C Marketing Customer Customer Loyalty 150

Retail TouchPoints

AUGUST 7, 2023

While company web stores are essential, digital marketplaces take simple sales to the next level by offering businesses more opportunities to engage with customers. With a B2B or B2C marketplace, you benefit from an ecosystem of buyers and sellers.

Subscription 233

Subscription B2B Mobile Customer Experience 233

Optimizely

APRIL 11, 2019

Zaius recently launched a new, customer-centric approach to marketing with Zam , the data science-powered marketing assistant. Zam assists you by connecting all your customer data, analyzing behaviors, and orchestrating and automating highly personal interactions. In this live demo, we’ll explore how our CRM p.

Demo 34

Demo B2C Customer Loyalty Customer Data 34

Wiser

OCTOBER 11, 2023

B2C (Business-to-Consumer): This is the most common model where businesses sell products or services directly to consumers. If you aim for quick expansion and high profitability, a B2C model with aggressive digital marketing strategies might serve you well. For example, Amazon and eBay.

Payment Services 148

Payment Services Shipping Costs eCommerce Drop Ship 148

Optimizely

APRIL 25, 2019

Who are my most loyal customers? The first step in understanding customer loyalty is gathering and unifying all of the historical data you have on your customers’ shopping habits to identify who is truly your most loyal customers. However, customer loyalty looks different for each brand.

Customer 150

Customer B2C Customer Loyalty Social Media 150

Optimizely

FEBRUARY 8, 2018

Every B2C marketer today is already investing in multiple channels, doing a million different things to drive revenue with creative marketing campaigns on Instagram , Google, Facebook, traditional email marketing campaigns, and more. Centralize your marketing data. This data is all interesting, but what do you actually DO with it?

Multi-channel 186

Multi-channel Channel Marketing B2C 186

Smile.io

MARCH 8, 2024

The State of Ecommerce Customer Loyalty in 2023 Discover key loyalty and retention findings from Smile Rewards’ dataset with this report on the state of ecommerce customer loyalty in 2023. Loyalty & Reward Program Insights from Smile.io

Social Media 71

Social Media Customer Loyalty Customer Retention eCommerce 71

GetElastic

SEPTEMBER 15, 2021

Below are some of the major customer-driven B2B eCommerce trends of 2021, as well as some key calls to action for B2Bs to optimize their eCommerce strategy. Customer Loyalty Programs: Almost all B2B marketers strive to find a balance between acquiring new customers and retaining existing customers.

B2B 146

B2B eCommerce Customer SEO 146

Optimizely

AUGUST 28, 2018

The more you have, the better you know your customers, and the more relevant you can make your campaigns. However, most marketers only have access to data that is specifically tied to marketing and ecommerce functions: email opens, social media interactions, average order value, and so on. Improve your product offerings.

Customer Loyalty 210

Customer Loyalty Improvements Customer Social Media 210

ESW

MAY 17, 2023

Brands in the consumer electronics space that consumerise B2B experiences not only grow business, but also increase customer loyalty, lifetime customer value and overall brand success. A good B2B ecommerce experience allows the seller to provide customers with a more streamlined, efficient and cost-effective buying experience.

B2B 78

B2B Payment Services Consumer Electronics Payments 78

Kibo

JUNE 6, 2014

Improve In-Store Merchandising with Real-Time Inventory Data With the dizzying array of shopping choices and channels, finding products is as easy as clicking a button. But if your customers don’t find the products they want, they’ll move on quicker than you can type “Amazon.” So how can you get real-time inventory data?

Improvements 62

Improvements B2B B2C Webinar 62

Optimizely

AUGUST 9, 2018

For many B2C brands, the customer is the center of the world. But despite this, many brands make a lot of assumptions about what their customers want and need. More and more brands are taking their buyer’s needs into account — doing surveys, focusing on personalization, and mapping the customer journey with care.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

Pivotree Blog

JULY 5, 2023

The tire distribution industry has seen significant shifts in recent years, including the emergence of private label tires, and advanced use of data, analytics and technology logistics,” said Denis Gallagher, Vice President IT, Groupe Touchette.

B2B 52

B2B Customer B2C Supplies 52

Kibo

MAY 20, 2014

Kibo’s Perfect Sync Streamlines Data for Seamless Support When it comes to support, today’s retail customers will not settle for virtual time. They expect knowledgeable assistance from customer support and sales associates in real time. And that requires great communication. Here’s how it works. Happier shoppers.

White Paper 62

White Paper B2B Shipping Costs B2C 62

Optimizely

MARCH 29, 2018

You’ve designed a very pretty marketing email and are ready to send it out to a dynamic segment that signed up for a 10% off promotion from your B2C brand. As a believer in data-driven marketing, you immediately look at the metrics. Are you really a data-driven B2C marketer? How many converted into long-term customers?

B2C 247

B2C Marketing Multi-channel Customer Data 247

Optimizely

JUNE 20, 2019

Based on the data and analytics you are collecting on your customers’ previous interactions with your brand, you can suggest the types of products they’re most likely to enjoy via email, ads, and more. Both of these companies use data they’ve collected on your behavior to make smart recommendations on what to watch or buy next.

Recommendation 150

Recommendation X-cart Shopping Carts B2C 150

Forrester eCommerce

SEPTEMBER 23, 2020

If you’ve been following my blog, you’ll know that we’ve been measuring precisely how the emotional toll of the COVID-19 pandemic is influencing consumer appetite for commercial exchange — we do this by applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands.

Consumer 461

Consumer Blog Customer Loyalty Customer Experience 461

RTP blog

APRIL 9, 2018

Historically, sales associates have used BevyUp’s technology to access customer information in-store and send customers product suggestions via text and email once they’ve left the store — enabling an end-to-end personalized experience. That’s 2X to 3X faster than those that don’t.

Customer Experience 150

Customer Experience Customer Omnichannel eCommerce 150

Optimizely

NOVEMBER 23, 2017

As a B2C marketer, this should worry you. By immediately offering a discount to new customers, you devalue your products, hurt your margins, and condition buyers to expect a discount every time they buy. Customers can go back, look at the products they’ve considered, and make an informed choice. Earn rewards faster.

Shipping Costs 150

Shipping Costs B2C Travel Customer Loyalty 150

GetElastic

NOVEMBER 19, 2019

However, a loyalty program must be valuable to the customer to win loyalty. Hence, the need to define your B2B loyalty program. What makes a great loyalty program great? Differences Between B2B and B2C Loyalty Programs. B2C loyalty programs are suitable for engaging, retaining and rewarding consumers.

B2B 104

B2B Payment Services B2C Payments 104

Optimizely

DECEMBER 5, 2017

As your customers move through their unique lifecycle stages, your ecommerce brand should engage with them at each step of the way. In our recent study , we found that customer lifecycle marketing is not a focus for most B2C marketers. Your customers may take fewer or more steps, depending on your product and market.

eCommerce 150

eCommerce B2C eCommerce Marketing Channel 150

Omnisend

JANUARY 8, 2024

Understanding how to get repeat customers can boost your revenue. You can find out who your returning customers are from several sources: Customer data from your CRM system Point of sale data Understanding the value of repeat customers Is learning how to get repeat customers worth it?

Customer 88

Customer Customer Retention Social Media X-cart 88

Optimizely

FEBRUARY 14, 2019

While we’ve talked at length about getting to know who your customers are based on everything from data to surveys , your product category can also give you a concrete idea from the outset. We did an in-depth analysis of customer behavior across hundreds of B2C brands and found two types of customers pop up again and again.

Jewelry 186

Jewelry Sporting Goods B2C Electronics 186

SellBrite

OCTOBER 16, 2019

trillion worldwide with online merchants so far in 2019, and B2C ecommerce — or business-to-consumer electronic commerce — sales are only expected to increase in coming years. How does B2B ecommerce differ from B2C ecommerce? If you have an online store, you’re already familiar with both sides of the B2C ecommerce relationship.

B2B 90

B2B eCommerce B2C Merchant Services 90

Optimizely

APRIL 10, 2018

Your B2C brand has a big sale coming up to move excess women’s shoe inventory and make room for next season’s styles. In order to do that, you need access to your customer data. You call your data analyst and explain exactly what you need. Does this sound familiar? Seems simple? It’ll be a few days, she says.

B2C 186

B2C Customer Data Customer Marketing 186

Optimizely

FEBRUARY 13, 2018

But in the world of B2C marketing, many aren’t yet using integrations to their full potential. That’s why integrations are the key technology that will power B2C marketing in 2018. Here’s how integrations can lift your B2C marketing strategy to new heights. Integrate all your customer data. Product catalog data.

B2C 170

B2C Marketing Customer Data eCommerce Platforms 170

FastSpring

DECEMBER 18, 2020

According to Statista, B2B sales are now 6X larger than the business-to-consumer (B2C) market. In some ways, the move from B2B sales happening offline to online mirrors other trends we see in the B2C market. Although customers could purchase BizNet’s software on its website, the orders were processed manually.

B2B 148

B2B eCommerce Payment Services SEO 148