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How Ecommerce Discounts Hurt Customer Loyalty

Optimizely

Have you heard of a little event called Black Friday? Other than being a day when normally level-headed people start brawling over a pair of Nike sneakers , it’s also when B2C marketers go a little crazy with the discounts in a bid to boost sales in the run-up to the holiday season. Cyber Monday ring a bell?

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Brand Loyalty Examples: 8 B2C Brands with a Rabid Fanbase

Optimizely

Following in Apple’s footsteps, we’ve put together a list of B2C brands that have built up a loyal following of fans that have enabled them to grow and expand their businesses rapidly. We hope you can learn a few lessons about brand loyalty and apply them to your own business. Cotopaxi: Event-driven brand buzz.

B2C 261
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B2B Online 2019: How to take your commerce practice from good to great

GetElastic

However, any event of this nature or size, there are always a few looming themes or questions asked in need of answers. B2B ecommerce experiences must be aware of and support a wide array of personas that simply don’t exist in the B2C world. Transform B2B commerce using proven B2C principles.

B2B 151
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How Coronavirus Is Impacting Ecommerce

ROI Revolution

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. Strain on events. As traveling fears grow and countries like Italy extend travel restrictions , marketing events across the globe are feeling the impact. That being said, all is not lost.

eCommerce 204
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6 Valuable Lessons from Etail East 2018

Optimizely

After going to tons of sessions and taking pages and pages of notes, we’re back and ready to share the very best ideas and the most interesting trends we heard about during the event. For many B2C brands, the customer is the center of the world. Unfortunately, omnichannel remains a struggle for many B2C brands.

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The Impact of Live Commerce on Shopping

Smile.io

The State of Ecommerce Customer Loyalty in 2023 Discover key loyalty and retention findings from Smile Rewards’ dataset with this report on the state of ecommerce customer loyalty in 2023. Loyalty & Reward Program Insights from Smile.io

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How to Choose The Right Social Media Agency

Kissmetrics

This boosts customer loyalty and makes people feel more of an affinity with your brand. Joseph Studios focuses on non-paid social media promo for B2B and B2C clients, which includes activities, such as customer engagement and community building. 8 Brafton — Best for Custom Extras. Increase Engagement.