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How Ecommerce Discounts Hurt Customer Loyalty

Optimizely

Other than being a day when normally level-headed people start brawling over a pair of Nike sneakers , it’s also when B2C marketers go a little crazy with the discounts in a bid to boost sales in the run-up to the holiday season. Provide money off shipping, rather than on the products. Reward customers for second purchases.

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Should Your B2C Brand Switch to Direct-to-Consumer?

Optimizely

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). You need an ecommerce platform, a B2C CRM , a handle on your supply chain, and much more.

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Johnny Cupcakes Founder: ‘My $10,000 Mistakes Often Lead to $100,000 Ideas’

Retail TouchPoints

Earle, who talks a mile a minute and with a refreshing candor about not just his successes but his shortcomings, blind spots and missed opportunities, spoke on the topic “Building Brand Hysteria, Customer Loyalty and Memorable Experiences.” Shipping shirts from the U.S. Forget B2B or B2C, it’s all about H2H — human to human.

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7 Post-Purchase Actions You Need to Take to Build Customer Loyalty

SellBrite

The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead. Here is an example of nice branded shipping confirmation : 3.

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Removing Friction In The eCommerce Customer Journey

Groove

In our 15 years as an eCommerce agency, we’ve noticed that the lack of product details on a product page is a common problem among both B2C and B2C eCommerce merchants. Content must be added around a product to educate potential customers on what they’re buying. Potential Friction Point: Lack of Product Details.

eCommerce 370
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Understanding eCommerce Business Models: A Guide

Wiser

B2C (Business-to-Consumer): This is the most common model where businesses sell products or services directly to consumers. Setting up a marketplace model, for example, would require substantial initial investment compared to affiliate marketing or drop-shipping models. For example, Amazon and eBay.

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Why Brands Should Consumerise B2B Experiences

ESW

Brands in the consumer electronics space that consumerise B2B experiences not only grow business, but also increase customer loyalty, lifetime customer value and overall brand success. A good B2B ecommerce experience allows the seller to provide customers with a more streamlined, efficient and cost-effective buying experience.

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