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Brand Loyalty Examples: 8 B2C Brands with a Rabid Fanbase

Optimizely

For every Apple, there are hundreds or thousands of brand wannabes who buy fake followers and pay for engagement from their customer base. It’s incredibly hard to authentically and organically build up brand loyalty. We hope you can learn a few lessons about brand loyalty and apply them to your own business. But it is possible!

B2C 261
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Should Your B2C Brand Switch to Direct-to-Consumer?

Optimizely

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). You need an ecommerce platform, a B2C CRM , a handle on your supply chain, and much more.

B2C 170
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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

This means moving away from legacy systems that hinder growth and ROI and embracing modern, agile solutions; and Taking a customer-centric approach : Maintaining a strong focus on understanding and meeting customer needs will be paramount.

B2B 212
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[WEBINAR] How to Turn One-Time Buyers into Repeat Purchasers

Optimizely

. B2C marketers always have to juggle multiple priorities at the same time. You have to both attract new customers and, at the same time, keep your existing customers happy and engaged. Don’t waste any time between when they supply their email and that first purchase.”. Capture new traffic and convert new customers.

Webinar 186
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How to Evolve and Personalize in the Digital Marketplace Economy 

Retail TouchPoints

While company web stores are essential, digital marketplaces take simple sales to the next level by offering businesses more opportunities to engage with customers. With a B2B or B2C marketplace, you benefit from an ecosystem of buyers and sellers.

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How B2B Companies are Preparing For an Economic Downturn

Kibo

Disruptive supply chains, high inflation, and a looming recession are just some of the hurdles on the horizons of B2B companies. But companies that tune into their customers’ changing habits and respond to them will go on to be the market leaders of tomorrow. It’s clear that B2B businesses have a complex landscape to navigate.

B2B 71
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B2B Online 2019: How to take your commerce practice from good to great

GetElastic

At B2B online, during panel discussions, successful companies like MSC Industrial Supply and US Food shared their B2B ecommerce journey creating digital catalogs for buyers. B2B ecommerce experiences must be aware of and support a wide array of personas that simply don’t exist in the B2C world.

B2B 151