Optimizely
SEPTEMBER 18, 2018
For every Apple, there are hundreds or thousands of brand wannabes who buy fake followers and pay for engagement from their customer base. It’s incredibly hard to authentically and organically build up brand loyalty. We hope you can learn a few lessons about brand loyalty and apply them to your own business. But it is possible!
SellBrite
JUNE 7, 2017
The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead. In fact, 44 percent of retailers say that social media drives customer retention.
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Retail TouchPoints
AUGUST 7, 2023
While company web stores are essential, digital marketplaces take simple sales to the next level by offering businesses more opportunities to engage with customers. With a B2B or B2C marketplace, you benefit from an ecosystem of buyers and sellers.
Forrester eCommerce
OCTOBER 26, 2022
This service helps digital leaders across industries — including financial services, travel, retail, healthcare, […]. If you answered yes (or even “mostly yes”), then the Develop The Digital Strategy priority within the Forrester Decisions for Digital Business & Strategy service is for you!
Optimizely
NOVEMBER 23, 2017
As a B2C marketer, this should worry you. By immediately offering a discount to new customers, you devalue your products, hurt your margins, and condition buyers to expect a discount every time they buy. If you give your email, you join the #WCOgirlgang, an active Instagram community that shares beautiful and inspiring travel photos.
ROI Revolution
MARCH 12, 2020
Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. As traveling fears grow and countries like Italy extend travel restrictions , marketing events across the globe are feeling the impact. And the stock market has become increasingly volatile.
365 Retail
MARCH 8, 2023
Market research firm Forrester predicts a fifth of B2C brands in China will use digital idols to improve consumers’ shopping experiences in 2023. Travel restrictions and the Winter Olympics in Beijing fuelled the outdoor craze, with sales of winter sports equipment increasing by 300% on Alibaba’s marketplace Tmall early last year.
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