Retail TouchPoints

JANUARY 24, 2024

B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies. Additionally, maintaining ethical data usage and ensuring customer privacy will be vital in these AI deployments.

B2B 212

B2B eCommerce BigCommerce Omnichannel 212

Optimizely

APRIL 5, 2018

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). You have to choose your own strategy, and test out what works best for your customers.

B2C 170

B2C Consumer Shipping Costs Supplies 170

SellBrite

JUNE 7, 2017

Savvy business owners know that customer retention is worth its weight in gold. The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead.

Customer Loyalty 161

Customer Loyalty Social Media Customer Customer Retention 161

Omnisend

JANUARY 8, 2024

Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Use Omnisend’s powerful email and SMS marketing to create a superior customer experience.

Customer 88

Customer Customer Retention Social Media X-cart 88

Optimizely

APRIL 11, 2019

Zaius recently launched a new, customer-centric approach to marketing with Zam , the data science-powered marketing assistant. Zam assists you by connecting all your customer data, analyzing behaviors, and orchestrating and automating highly personal interactions. …and much more. Watch the live demo now!

Demo 34

Demo B2C Customer Loyalty Customer Data 34

Omnisend

DECEMBER 15, 2020

When your customers make a purchase, they’re thinking about getting the product and not about things like customer support. When that time comes, the customer will look to contact the company. You can have dedicated teams for each one of them, but remember to properly prepare your agents for customer interaction.

Omnichannel 148

Omnichannel Live Chat Customer Social Media 148

Optimizely

FEBRUARY 8, 2018

Every B2C marketer today is already investing in multiple channels, doing a million different things to drive revenue with creative marketing campaigns on Instagram , Google, Facebook, traditional email marketing campaigns, and more. Centralize your marketing data. This data is all interesting, but what do you actually DO with it?

Multi-channel 186

Multi-channel Channel Marketing B2C 186

Optimizely

AUGUST 9, 2018

The Customer Is the Center of Everything. “We For many B2C brands, the customer is the center of the world. But despite this, many brands make a lot of assumptions about what their customers want and need. But despite this, many brands make a lot of assumptions about what their customers want and need.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

ESW

MAY 17, 2023

Brands in the consumer electronics space that consumerise B2B experiences not only grow business, but also increase customer loyalty, lifetime customer value and overall brand success. In contrast, corporate customers have different needs and processes.

B2B 78

B2B Payment Services Consumer Electronics Payments 78

Optimizely

JUNE 20, 2019

Customers are fickle. Based on the data and analytics you are collecting on your customers’ previous interactions with your brand, you can suggest the types of products they’re most likely to enjoy via email, ads, and more. And the more customer data you are collecting and analyzing, the better.

Recommendation 150

Recommendation X-cart Shopping Carts B2C 150

Optimizely

DECEMBER 5, 2017

The customer lifecycle is a beautiful thing. In an ideal world, it ends with a meaningful relationship: a new loyal customer. As your customers move through their unique lifecycle stages, your ecommerce brand should engage with them at each step of the way. Loyal customer. Use customer data to segment buyers.

eCommerce 150

eCommerce B2C eCommerce Marketing Channel 150

Optimizely

APRIL 10, 2018

Your B2C brand has a big sale coming up to move excess women’s shoe inventory and make room for next season’s styles. In order to do that, you need access to your customer data. You eventually get the report back and it includes data on casual sneakers as well as heels. Does this sound familiar? Seems simple?

B2C 186

B2C Customer Data Customer Marketing 186

Optimizely

NOVEMBER 23, 2017

As a B2C marketer, this should worry you. By immediately offering a discount to new customers, you devalue your products, hurt your margins, and condition buyers to expect a discount every time they buy. Luckily, it’s not the only way to get your customers to opt in. But only after taking advantage of that great discount.

Shipping Costs 150

Shipping Costs B2C Travel Customer Loyalty 150

Optimizely

MARCH 29, 2018

You’ve designed a very pretty marketing email and are ready to send it out to a dynamic segment that signed up for a 10% off promotion from your B2C brand. As a believer in data-driven marketing, you immediately look at the metrics. Are you really a data-driven B2C marketer? How many converted into long-term customers?

B2C 247

B2C Marketing Multi-channel Customer Data 247

Optimizely

FEBRUARY 13, 2018

But in the world of B2C marketing, many aren’t yet using integrations to their full potential. All of these solutions are completely siloed from one another, making it difficult for marketers to see a full picture of their customers. That’s why integrations are the key technology that will power B2C marketing in 2018.

B2C 170

B2C Marketing Customer Data eCommerce Platforms 170

Kibo

MAY 20, 2014

Kibo’s Perfect Sync Streamlines Data for Seamless Support When it comes to support, today’s retail customers will not settle for virtual time. They expect knowledgeable assistance from customer support and sales associates in real time. The result is empowered customer support agents and sales associates.

White Paper 62

White Paper B2B Shipping Costs B2C 62

Kibo

DECEMBER 14, 2021

They also think it is easier and more convenient to research by themselves or message customer support than going to a brick-and-mortar store and asking salespeople for help. Merchants are shifting toward a fast and efficient customer digital shipping experience to meet the demands of the millennial shopper.

Social Media 62

Social Media Retail Mobile Omnichannel 62

Optimizely

DECEMBER 19, 2017

Is your ideal customer: A. A 20-year-old college student who loves football and wants a custom-printed t-shirt with their team’s fight song? As a B2C marketer, you can’t market to everyone or you’ll sell to no one. You have to specifically target your ideal customers, and to do that, you must really understand your top buyers.

Customer 300

Customer eCommerce B2C Fashion 300

Optimizely

SEPTEMBER 6, 2018

Few things are as satisfying to a marketer as a new customer making their first purchase—it’s basically the marketing equivalent of winning an Oscar. But what happens if that customer buys once, and only once? It’s after this point that customers are more likely to return for additional purchases.

Customer Loyalty 332

Customer Loyalty B2C Recommendation Marketing 332

Optimizely

FEBRUARY 6, 2018

This true story is one of many examples of personalized marketing failure , or how to really annoy your customers by suggesting products based on vague demographical data such as gender or age. Personalized marketing isn’t just about effectively targeting your potential customers — it directly impacts your bottom line.

Marketing 277

Marketing B2C Customer Data Channel 277

Optimizely

JUNE 13, 2019

Customers can be a mystery at times. Why did one ecommerce customer buy ten pairs of sandals in a month? And why does another loyal customer only ever buy products from one specific line and nothing else? There are many different types of customers affinities, including: Fans of a particular brand.

Customer 270

Customer Outdoor Social Media Customer Loyalty 270

Optimizely

MARCH 27, 2018

Shoptalk 2018 was huge — the world’s largest conference for B2C, retail, and ecommerce innovation sold out for the third time in a row with more than 8,500 attendees from some of the biggest brands in the world. Customer data creates seamless customer experiences. AI is still not fully autonomous. “AI

B2C 150

B2C Omnichannel Channel Customer Experience 150

Optimizely

DECEMBER 18, 2018

How much do you really know about your customers who shop with you in-store? If you have a loyalty program as part of your store experience, you’ll at least be able to get an overview of what they’ve bought before and when through your point of sale (POS). What is in-store data? Cross-sell and up-sell. Cross-sell and up-sell.

Marketing 225

Marketing Customer Loyalty POS Point of Sale 225

BigCommerce

FEBRUARY 13, 2018

The ability to speak directly to your customers and make adjustments has never been easier. Generally, there are six main models of ecommerce that businesses can be categorized into: B2C. Business-to-Consumer (B2C). B2C ecommerce ecompasses transcations made between a business and a consumer. What is Ecommerce?

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

Optimizely

JULY 25, 2019

Your customers don’t just want personalization, they expect it. If you want to offer an experience to turn one-time shoppers into brand fans that swear their undying loyalty to your product, you must personalize your marketing. But your customers don’t care about what channel they’re currently on.

Marketing 150

Marketing Recommendation Channel B2C 150

Kibo

OCTOBER 5, 2021

Individualization—also called 1-to-1 personalization—is an ecommerce personalization technique that retailers use to automatically optimize customer experiences for each person. Getting it wrong can have detrimental consequences, driving customers to seek out other retailers or even completely abandon a brand.

eCommerce 62

eCommerce B2C B2B Omnichannel 62

Omnisend

FEBRUARY 8, 2023

This means looking into the software’s capability to create and send automated emails based on different subscribers, buyers, or customer-based triggers. The next is to create emails at scale for subscribers and customers based on their lifecycle with the brand. Cross-communication with other channels Emails no longer work in silos.

Shipping Costs 78

Shipping Costs Recommendation B2C B2B 78

Kibo

OCTOBER 13, 2022

In addition to the business benefits of composability, it also enables an optimal customer experience. This leads to more innovation and better solutions for customers. Performance and agility: Composable systems are inherently pluggable and flexible, allowing you to quickly adapt to market changes and customer needs.

Shipping Costs 62

Shipping Costs Drop Ship B2C Customer Experience 62

Kibo

MAY 14, 2014

5 Tips for Improving Your Omnichannel Customer Experience Technology is rapidly changing the way we connect with the world, including how we shop for the products we want. Little more than a decade ago, a smiling sales associate and a 1-800 support number were enough to ensure a great customer experience. And for good reason.

Customer Experience 62

Customer Experience Omnichannel Improvements Customer 62

365 Retail

SEPTEMBER 30, 2022

Customer loyalty is your lifeblood, so understanding changing spending habits and harnessing the right digital experience platforms (DXP) to measure and optimise your customer interactions will be critical. Focus on customer retention. Protecting your most loyal customers is an obvious priority in a downturn.

Customer Retention 69

Customer Retention Retail B2C Customer Loyalty 69

Optimizely

MARCH 25, 2019

Zam is a data science-powered marketing assistant that lives inside the Zaius B2C CRM platform. To inject true value into a brand’s relationship with its shoppers, models must adapt to your unique business and continue to learn as they gather more data. Drowning in data. Centering the customer. Let’s look at how.

Marketing 79

Marketing Customer Data B2C Demo 79

Ecommerce Platforms

OCTOBER 14, 2019

The B2B ecommerce market size is growing rapidly YoY, but there's a big challenge here: 50% of B2B buyers prefer to purchase via B2C platforms. B2C ecommerce websites and businesses evolved quickly, leaving B2B portals far behind, and today, they provide a richer customer experience than most B2B ecommerce portals. The problem?

B2B 132

B2B eCommerce Payment Services Multi-channel 132

ESW

MAY 23, 2018

Today, with the rise of digital commerce, brands have direct access to their customer base. By bypassing retailers, brands are able to foster long-term relationships directly with their customers. With an online presence and international shipping, brands can sell to customers all over the globe.

Consumer 122

Consumer Payment Services Shipping Costs Payments 122

Kibo

JANUARY 16, 2023

With composability, retailers can be agile and flexible, and only implement the capabilities they need to meet customer expectations. Performance and agility: Composable systems are inherently pluggable and flexible, allowing you to quickly adapt to market changes and customer needs. Unify complex data with a single UI.

Subscription 62

Subscription Shipping Costs Fulfillment Customer Experience 62

ROI Revolution

AUGUST 5, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. How to accelerate revenue growth with customer reviews, loyalty, and referral programs. 65% express the need for more frequent communication with customers.

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

ROI Revolution

DECEMBER 2, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. Last year, low prices and the ability to purchase online were the top concerns for customers. Additionally, customers leave far more reviews beginning in November and through the new year.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

JUNE 1, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. Sending the right communication to the right customers only became more important with the pandemic as brands and consumers alike struggled to adjust to a rapidly shifting marketplace. May 20 update.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158