Optimizely

AUGUST 16, 2018

Marketers already know data is key to success in B2C and ecommerce. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. The many systems of B2C marketing. B2C marketing is more complex than ever. Other, new growth experiments running every day.

B2C 210

B2C Customer Data Omnichannel Point of Sale 210

Optimizely

NOVEMBER 30, 2017

The B2C market moves fast — there are always new tactics and new channels marketers should keep an eye on. As a B2C marketer, you should be asking yourself hard questions like: What KPIs should we care about? Here are my top 5 predictions for B2C marketing in 2018, tackling these questions to help you succeed in the coming year.

B2C 186

B2C Marketing Channel Customer Data 186

Optimizely

JANUARY 8, 2019

Have you implemented a contest marketing strategy for your B2C brand yet? Here’s how you can create your own online contest for your B2C company. Here are some other objectives you should consider: Grow your social media following and increase engagement. No, that’s not a typo. Build a relationship with contest entrants.

B2C 210

B2C Social Media Clothing Channel 210

Optimizely

APRIL 19, 2018

As a B2C marketer, you’re likely wondering how your business can take advantage of voice commerce and create a fantastic experience for your customers. This means that your B2C business absolutely must have a strategy around voice — there is no other option. Listen to where your customers are.

B2C 207

B2C Channel Payment Services Customer Experience 207

ChannelAdvisor

JUNE 23, 2022

Forrester isn’t beating around the bush in its most recent assessment of the B2C environment. The new report, Vast, Fast, and Relentless: Consumer Buying Enters a New Era , looks at the state of the customer-empowered commerce landscape — and what’s to come for B2C businesses who are ambitious enough to keep up. The choice is yours.

B2C 91

B2C eCommerce Travel Consumer 91

Optimizely

SEPTEMBER 18, 2018

Following in Apple’s footsteps, we’ve put together a list of B2C brands that have built up a loyal following of fans that have enabled them to grow and expand their businesses rapidly. In other words, the brand truly understands the skincare challenges that ordinary people face and has the great customer service to prove it.

B2C 261

B2C Fashion Magazine Jewelry 261

Optimizely

NOVEMBER 16, 2017

In order to succeed, B2C marketers have to be half artist, half data scientist. It’s time for B2C marketers to get a better handle on customer data. Many of these platforms are completely siloed from each other, collecting your customer data in completely separate and sometimes duplicate systems. Too many marketing platforms.

B2C 150

B2C Marketing Customer Data eCommerce Marketing 150

Optimizely

APRIL 5, 2018

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). You need an ecommerce platform, a B2C CRM , a handle on your supply chain, and much more.

B2C 170

B2C Consumer Shipping Costs Supplies 170

Forrester eCommerce

SEPTEMBER 18, 2020

One of the biggest transformations in retail that Forrester highlighted in its recent B2C buying research stream is the growth of brand manufacturers in commerce and the corresponding tension with marketplaces like Alibaba, Amazon, and others around the world. (“Brand manufacturers” are traditionally wholesale companies that distribute (..)

Events 488

Events B2C Other Retail 488

ChannelAdvisor

JUNE 23, 2022

Forrester isn’t beating around the bush in its most recent assessment of the B2C environment. The new report, Vast, Fast, and Relentless: Consumer Buying Enters a New Era , looks at the state of the customer-empowered commerce landscape — and what’s to come for B2C businesses who are ambitious enough to keep up. The choice is yours.

B2C 59

B2C eCommerce Travel Consumer 59

Retail TouchPoints

MARCH 19, 2024

ChatGPT, other GPT tools, Bard, AI-powered measurement tools and marketing automation all took higher billing and gobbled more headlines than clever or resonant marketing campaigns. I own an agency that works with B2C and ecommerce companies that rely heavily on great creative in their paid social campaigns.

B2C 264

B2C Multi-channel B2B Marketing 264

ChannelAdvisor

APRIL 25, 2022

To provide this more B2C-like experience, B2B organizations must ensure products on their sites are easy to find, the purchasing process is seamless, and delivery is fast, flexible and reliable. . Other ongoing challenges include adopting a different mindset around reaching customers and the customer experience once you’ve found them.

Multichannel 97

Multichannel B2C B2B eCommerce 97

ChannelAdvisor

APRIL 25, 2022

To provide this more B2C-like experience, B2B organizations must ensure products on their sites are easy to find, the purchasing process is seamless, and delivery is fast, flexible and reliable. . Other ongoing challenges include adopting a different mindset around reaching customers and the customer experience once you’ve found them.

Multichannel 95

Multichannel B2C B2B eCommerce 95

Optimizely

JULY 18, 2018

How does that help you as a B2C marketer? What B2C brands can learn from B2B marketers. ….and So I included that I wrote for this company in the bio, but I had the other Google Doc open. . The post The Empowered Marketer: What B2C Brands Can Learn from B2B Marketing appeared first on Zaius. But wait, B2B? and much more.

B2C 150

B2C B2B Marketing BigCommerce 150

SellBrite

JULY 19, 2019

Whether you are reeled in by an Instagram ad, hear about a cool new product from a friend, or get a half-dozen texts from your wife reminding you to order more filters for the coffeemaker, most quick B2C purchases we make follow the above pattern. Every year, B2B buyers are acting more and more like B2C buyers. Let’s get to it.

B2C 114

B2C B2B eCommerce Live Chat 114

RTP blog

APRIL 26, 2018

Yet the company still continues to expand its product offerings, diversifying what it can sell to independent coffee shops, restaurants and other independent businesses. We’re now launching into cold coffee,” Riddle said in an interview with Retail TouchPoints. “We

B2B 150

B2B B2C Magento eCommerce 150

Kibo

APRIL 8, 2020

Publishers pay more and compete with other brands for spots with higher point values. With the strain to be noticed felt even more keenly now, how can publishers maximize their own storefronts and enhance the B2C experience in addition to their existing B2B sales? This blog post was authored by Kibo Technical Writer Sharon Chester.

Books 108

Books B2C B2B Social Media 108

Forrester eCommerce

NOVEMBER 1, 2018

Forrester’s customer experience Forums are in their tenth year — from our first one in 2009 in New York, they’ve grown and spread to San Francisco, London, Singapore, and other cities around the world and become yearly destinations for CX pros far and wide. CX Europe 2018 is just 10 days from now — Tuesday […].

Other 366

Other Customer Customer Experience Customer Data 366

Algopix

MAY 5, 2020

What makes some models more successful than others, and what should you be doing to make your own marketplace stand out? Best B2C marketplaces in 2020 and what can you learn from them? Other perks include free shipping and a 5% discount off Target credit cards. Facebook Marketplace.

B2C 78

B2C Shipping Costs Merchant Services Small Business Retail 78

Retail TouchPoints

SEPTEMBER 8, 2023

He will be responsible for the strategic planning and execution of Rue21 business applications and operations, integration of ecommerce and back-office platforms, B2B and B2C initiatives and maintenance of retail.

Fashion 264

Fashion B2C B2B Customer Experience 264

Retail TouchPoints

SEPTEMBER 27, 2023

Shopify is aiming to expand its B2B offerings as wholesale businesses follow the lead of their B2C counterparts in moving online. The size of Shopify’s stake in Faire was not disclosed.

B2B 289

B2B Shopify Merchant Services eCommerce 289

FastSpring

OCTOBER 25, 2023

And does it improve B2B sales too, or is it more just a B2C advantage? We’ve analyzed aggregate sales data to give you insights into just how important Q4 can be for your software, SaaS, or other digital goods business. How B2B vs. B2C sales compare. Below, we’ll cover: U.S. sales trends by month and quarter. As in the U.S.

Merchant Services 135

Merchant Services Payment Services Payments B2C 135

Kissmetrics

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. As mentioned, B2B content marketing presents different challenges from B2C content marketing. With B2B, you’re targeting other businesses, whereas, with B2C, you’re targeting individual consumers. What other businesses are they interested in?

B2B 314

B2B B2C Multi-channel Marketing 314

Kissmetrics

NOVEMBER 19, 2021

On the other hand, maybe you focus on running a high-quality marketing campaign that generates 20 leads, eight of whom become paying customers. What’s more, it’s created by real people who love what you’re selling enough to tell other people about it. In the B2C realm, influencers often work on social media platforms.

Webinar 297

Webinar Social Media B2C B2B 297

Forrester eCommerce

APRIL 17, 2019

” In our blog series, we will explore how predictions across AI, automation, CX, loyalty, B2C Marketing and other areas, will impact retail and […].

Blog 254

Blog Retail B2C Other 254

Optimizely

JANUARY 11, 2018

Most B2C marketers think they already know everything about email segmentation. This is a powerful technology for B2C marketers because it saves time and makes your marketing far more personalized than before. But segmentation can be much more than just static email lists of your customers. A few segments to try.

Customer 334

Customer B2C Customer Data Improvements 334

GetElastic

DECEMBER 28, 2021

In Gartner’s latest “Survey Analysis: Digital Commerce Revenue Skyrockets With B2B Surpassing B2C” report, they share the same phenomenon. According to their analysis: 67% of respondents are doing both B2B & B2C in some capacity. Second, there are also two B2C platforms. And we aren’t the only ones witnessing this trend.

B2C 148

B2C B2B Technology Channel 148

Retail TouchPoints

JUNE 15, 2021

Boxed’s ecommerce platform, which the company calls a ”curated, mobile-first, basket-building shopping experience,” is available for both B2C and B2B customers. Boxed will continue to be led by CEO Chieh Huang, while the Seven Oaks CEO Gary Matthews will become Chairman of the Board after the business combination is completed.

B2B 290

B2B B2C eCommerce Platforms Mobile 290

Retail TouchPoints

FEBRUARY 18, 2022

B2C fast fashion platform Wish has launched a new shoppable video feature to simplify the path to purchase on its site. Merchants can view the performance of their videos in the merchant dashboard, which will be updated over time to include other metrics such as customer likes and watch time.

Magazine 286

Magazine Shopping Carts B2C Fashion 286

Retail TouchPoints

NOVEMBER 8, 2021

The development could signal a turning point in autonomous vehicle delivery at a time when a labor crunch is putting pressure on retail and other industries across the U.S. in a statement. The partnership with Gatik is not Walmart’s only autonomous delivery trial.

Workshop 304

Workshop B2C Operations B2B 304

BigCommerce

JUNE 15, 2017

No one wants to be held to a 12-month launch timeline costing half a million dollars or more for an ecommerce campaign, B2C site or employee site. Legacy B2B and wholesale brands are needing to launch additional B2C channels to harness consumer fanfare around their product. The retail space is competitive and ever-changing.

BigCommerce 418

BigCommerce eCommerce B2B B2C 418

Retail TouchPoints

NOVEMBER 16, 2023

Other private-label brands include mentions, and some have symbols, signalling these diet trends on their packaging. However, there are other, more impactful steps brands can take to grow their market share across the healthy eating and wellness sector.

Retail 277

Retail B2C B2B Consumer 277

Kissmetrics

MARCH 2, 2021

To help, I’ve broken this list into B2C and B2B review sites, depending on your target buyers. Let’s start with B2C. B2C Review Sites. B2C” businesses sell goods and services directly to consumers. If you’re a B2C business, opt for popular, high-traffic review sites to maximize your exposure. B2B Review Sites.

Merchant Services 273

Merchant Services B2C B2B Social Media 273

Retail TouchPoints

SEPTEMBER 26, 2023

Amazon provided an expanded rejoinder to the suit that uses even stronger language: “The FTC’s case alleges that our practice of only highlighting competitively priced offers and our practice of matching low prices offered by other retailers somehow lead to higher prices,” wrote Sapolsky. But that’s not how competition works.

Small Business Retail 264

Small Business Retail B2C Electronics Fulfillment 264

Retail TouchPoints

MAY 18, 2023

After six months of B2C sales in the U.S., The brand previously relied on disparate tools and software to support distinct functions, and there was little connection between its core accounting software and additional data created by operations, marketing and other teams. This is the key to growth.”

POS 278

POS Channel B2C Social Media 278

Retail TouchPoints

DECEMBER 21, 2023

A shopper that’s on the hunt for a particular backpack, on the other hand, will have dedicated more time to the experience, perhaps shopping via their desktop after wrapping up their workday. B2B or B2C? inch laptop sleeve and a water bottle holder.’ They just have to put it into action at checkout. Member or non-member? Social media?

Payments 278

Payments Retail Shipping Costs Social Media 278

Optimizely

NOVEMBER 14, 2018

Branding is tough for any B2C business, but is even more challenging in the fast-growing cannabis industry. In any other industry, they want to be found. A lot of other companies in a lot of industries don’t give enough attention to reply to people. It’s really not like any other. They don’t want to be found.

Marketing 323

Marketing B2C Social Media Arts 323