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Preparing for a Very Generative AI Holiday Shopping Season

Retail TouchPoints

In fact, seven out of 10 marketers in the U.S. It’s being used to generate marketing content including social media posts, videos and images. Moving from top-of-funnel to online conversions, generative AI can help digital marketers in at least three significant ways. Ken Yanhs is the Chief Marketing Officer at Zoovu.

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Alibaba Boosts Revenue 34% To $21.8 Billion In Q2

Retail TouchPoints

Alibaba’s cross-border B2C marketplace Tmall Global has launched the Go Global 11.11 Participating SMBs can both test the Chinese market and get a chance to participate in the 11.11 Tmall Global Pitch Fest Helps U.S. SMBs Expand Internationally. Pitch Fest , a virtual event designed to help U.S. billion (U.S.) Click here to apply.

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Survey: Why Companies Must Upgrade CX Basics To Tap Surging Online Sales

Retail TouchPoints

Research conducted by Forrester Consulting for Bloomreach, reported in The State of Commerce Experience , found that almost 80% of B2C and B2B customers have abandoned intended purchases because sites did not provide easy navigation, relevant search results or clear product information. Sellers Minimize Upside With Poor CX.

eCommerce 153
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Top 5 China Ecommerce trends to watch in 2023

365 Retail

As one of the world’s largest e-commerce markets in terms of sales, retailers and brands should look to China to keep on top of key trends, innovations, and consumption behaviours. Market research firm Forrester predicts a fifth of B2C brands in China will use digital idols to improve consumers’ shopping experiences in 2023.

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The Cross-Sell and Upsell Strategies Every B2C Marketer Needs

Optimizely

Every marketer knows that acquiring new customers is expensive. If you want higher revenue, you should invest in better cross-sell and upsell marketing campaigns. If you want higher revenue, you should invest in better cross-sell and upsell marketing campaigns. What do upselling and cross-selling mean? Take TVs as an example.

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What Can Retailers Learn From J.Crew CEO’s Gaffe?

RTP blog

It’s easy to get caught up in the whirlwind of new technologies — Chiefmartec.com’s Scott Brinker recently released his 2017 marketing technology landscape “supergraphic,” for example, and revealed that there are more than 5,000 technologies in the space for B2B and B2C marketers.

Retail 150
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5 Most Important Factors for Success in E-commerce (Make Sure You Hit These)

Kissmetrics

Take Toys”R”Us for example. If a stronger brand offers the same type of product that you do, they will gladly eat your market share. Marketing is more effective in conjunction with a strong brand. Good marketing takes the brand’s voice and extends it outward to reach qualified leads. Content marketing matters.

eCommerce 234