article thumbnail

Don’t Be Afraid of Multi-Channel Marketing Attribution

Optimizely

Should you do first, last, or multi-touch attribution? How do you measure multiple channels? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. There’s a reason so many marketers are focused on multi-channel attribution today: it’s incredibly important.

article thumbnail

Winning Creative in 2024: Human Storytelling, AI Scale

Retail TouchPoints

ChatGPT, other GPT tools, Bard, AI-powered measurement tools and marketing automation all took higher billing and gobbled more headlines than clever or resonant marketing campaigns. I own an agency that works with B2C and ecommerce companies that rely heavily on great creative in their paid social campaigns.

B2C 264
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Create a B2B Content Strategy

Kissmetrics

B2B and B2C content marketing require entirely different strategies. As mentioned, B2B content marketing presents different challenges from B2C content marketing. With B2B, you’re targeting other businesses, whereas, with B2C, you’re targeting individual consumers. What other businesses are they interested in?

B2B 314
article thumbnail

10 Key Tips for Scaling Personalization in Retail

Retail TouchPoints

For example, according to Forbes , 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. Predict the future: So often, companies’ attempts to build personalization capabilities take them on a multi-year trajectory that lands them at parity with the past once they arrive.

article thumbnail

How to Choose The Right PPC Agency

Kissmetrics

If you stacked that many $100 dollar bills on top of each other, you’d have a nearly seven-mile tall tower of money. But year after year, global ad spend across every major PPC channel is growing even higher. One isn’t necessarily better than the other, but it ultimately depends on what you’re looking for. Source: Statistica.

PPC 279
article thumbnail

Klaviyo vs. MailChimp: Features, Pros & Cons

Groove

No matter the size of your B2B or B2C eCommerce business, Klaviyo can help your store grow. Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. Multi-variate testing. Reach Customers On Any Channel. Klaviyo Features. Back in stock automation.

article thumbnail

Top 10 B2B eCommerce Website Examples

GetElastic

While the B2C market is changing at a fast pace to keep up with customer demand, the B2B market, is also shifting in needs and feature desires. “If Just like B2C, eCommerce adoption will become inevitable even for those in the B2B space. As our founder Harry Chemko stated back in 2018 – B2B will look more like B2C. Easy returns.

B2B 147