How Kroger Strengthened Customer Loyalty by Sharing its ‘Passion’ for Sustainability
Retail TouchPoints
APRIL 7, 2022
Many factors go into customer loyalty, from the most basic (offering quality products that shoppers want) to more emotionally driven considerations. So alcohol is often the last item, as well as health and beauty items and flowers. Case in point: the Kroger Zero Hunger Zero Waste initiative. Barbara Connors. “We
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