article thumbnail

What is Customer Loyalty?

Smile.io

Loyal customers are the ones who eagerly await every product release you announce and shout your brand from the rooftops. But what exactly is customer loyalty? We’re going back to basics in this post to learn what customer loyalty is.   Table of Contents  What is customer loyalty?

article thumbnail

How Kroger Strengthened Customer Loyalty by Sharing its ‘Passion’ for Sustainability

Retail TouchPoints

Many factors go into customer loyalty, from the most basic (offering quality products that shoppers want) to more emotionally driven considerations. So alcohol is often the last item, as well as health and beauty items and flowers. Case in point: the Kroger Zero Hunger Zero Waste initiative. Barbara Connors. “We

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

GNC Adds Same-Day Delivery with Shipt, Enhances Ecommerce Experience

Retail TouchPoints

GNC has partnered with Target subsidiary Shipt to offer same-day delivery of its health and wellness products across the U.S., and also has teamed up with e-Spirit to enhance its ecommerce customer experience.

eCommerce 192
article thumbnail

How to Build Customer Loyalty in the Beauty Industry

Smile.io

Valued at $523 billion, the beauty industry has scaled dramatically over the last decade, becoming more innovative and trend-focussed, with many brands finding unique ways to own the customer journey. These three things alone make loyalty and the beauty industry an essential combination.

article thumbnail

Purina Pilots Interactive Endcaps in Pet Aisles of 200 Supermarkets

Retail TouchPoints

Purina is launching the pilot with education on the Purina ONE 28-Day Challenge, showing pet owners the health differences its products can make over a four-week period. It includes product category information along with mobile integration into an augmented reality (AR) experience.

article thumbnail

Bot Rot: 5 Reasons Why Retailers Need to Ensure Products Go to People

Retail TouchPoints

From negatively affecting customer loyalty to damaging brand reputation to skewing analytics and spiking ad spend — when you’re selling to bots, a sale’s not just a sale. Bots break down customer trust and loyalty. Resellers and bots aren’t fussy or loyal customers. Let’s look at why.

Retail 255
article thumbnail

Turn Innovation into Action: Top 10 Takeaways You’ll Get From #RIC21

Retail TouchPoints

To kick off the first day of #RIC21, Jeff Orschell, EY Americas Consumer Retail Leader, will drill down into today’s top consumer priorities, including sustainability, affordability and health. Beauty share real-life examples of how companies can ensure their mission and values are reflected in all their actions. will present the Nov.